Globant and Anthropic's Claude Deal

Globant, a New York-listed digital services company, announced a multi-year alliance with Anthropic that puts Claude models behind its AI Pods offering, the company's agent-orchestrated service units built to help enterprises move AI projects from pilot to production. As part of the agreement, Globant joins the global Claude Partner Network as one of its first Preferred Services Partners, a designation the company says makes it the largest Latin American-born player to reach that partner tier with Anthropic.

The rollout has two distinct components. Externally, Globant is building a client-facing offering around Claude, including access to Forward Deploy Engineer certification programs meant to help the company deliver and scale agentic AI workflows for its customers. Internally, the company is extending Claude access to its full workforce of 28,500 employees, with a stated goal of certifying 5,000 architects through Anthropic's training programs.

Key Points

• Globant has entered a multi-year alliance with Anthropic, becoming a Preferred Services Partner in the global Claude Partner Network
• The company is introducing Claude-powered AI Pods, its agent-orchestrated service units, with initial focus on media and entertainment, airlines, gaming, and hospitality
• All 28,500 Globant employees will gain access to Claude models, with a stated target of 5,000 certified architects
• Globant says its AI Pods model is already adopted by 40% of its top 20 revenue-generating accounts
• Globant describes itself as the largest Latin American-born company to become a global partner in Anthropic's Claude Partner Network

Where Globant Is Targeting the Technology First

The companies named four industries as initial focus areas for the Claude-powered AI Pods: media and entertainment, airlines, gaming, and hospitality. In media and entertainment, the stated use cases include automated script analysis, multi-market localization, rights management, and audience insight synthesis, drawing on Claude's long-context capabilities. For airlines, the focus is real-time personalization of the booking experience and AI-generated passenger communications during irregular operations, like delays or cancellations.

In gaming, the companies pointed to game design documentation and pre-production pipelines, along with community moderation and player support. For hospitality, the stated applications include AI-native concierge services, multi-destination itinerary planning, and personalized guest communications across languages and service tiers.

The Numbers Behind the Announcement

Globant said its AI Pods model has already been adopted across 40% of its top 20 revenue-generating accounts, which the company frames as evidence of demand for production-ready AI solutions rather than pilot-stage experimentation. CEO and co-founder Martín Migoya said the alliance is intended to help clients move agentic AI directly into core operations, while Anthropic's Head of Partnerships, Phil Samenuk, pointed to the scale of Globant's internal Claude adoption alongside its client delivery experience as the basis for the partnership.

Diego Maldonado, Globant's CEO of Enterprise Studio & Strategic Partnerships, framed the Preferred Partner designation as positioning the company as the leading AI engineering presence in Latin America, and as a broader signal to enterprise clients evaluating how to deploy frontier AI models responsibly at scale.

What This Signals for the Broader Market

This alliance is part of a wider pattern among Anthropic's largest systems integrator partners, who are increasingly building named, productized service offerings around Claude rather than treating model access as a background technical detail. For companies evaluating AI adoption strategy, partnerships like this one are a useful signal of where enterprise AI spend is concentrating by industry vertical, since the four sectors named here (media, airlines, gaming, and hospitality) share a common thread of high-volume, personalized customer communication at scale.

It's also worth reading in the context of broader growth strategy planning: large services firms committing this level of internal training investment, 5,000 certified architects out of a 28,500-person workforce, points to systems integrators positioning themselves as the primary delivery layer between frontier AI labs and enterprise buyers, rather than enterprises building agentic AI capability entirely in-house.