Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

The Masters Tournament has been building one of the most durable brands in sports since 1939. Here's what marketers can actually learn from it -- influencers, exclusivity, control, and all.

6 min read

What the Masters Teaches Us About Brand

Picture of Writing Team Writing Team: Apr 17, 2026 12:26:56 PM

Lauren Branding
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The Semrush rebrand is generating a lot of opinions. Our branding strategist Lauren Keller breaks down what they got right, what they got wrong, and what it actually means for your brand decisions.

6 min read

What the Semrush Rebrand Really Tells Us

Picture of Writing Team Writing Team: Apr 17, 2026 12:06:20 PM

"Rebrands are not inherently for your audience. If you're honest, companies do rebrands for themselves." -- Lauren Keller, Brand Strategist We...

Lauren Branding Design
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