Menopause Ad Language: Navigating Google Ads Policies

Advertising menopause-related products and services on Google Ads can be challenging due to strict policies surrounding health claims and personal information. A recent Google Ads support thread highlighted several key issues that advertisers in this space need to be aware of. Let's break down the main points and provide guidance on crafting compliant ad language.

Key Issues Running Menopause Google Ads

1. Personal Health Content: Menopause falls under Google's "Personal Health Content" category, which is subject to stricter advertising rules.

1. Misrepresentation and Unreliable Claims: Ads making unproven health claims or implying cures for medical conditions are not allowed.
2. Personal Identifiable Information (PII): Google has concerns about ads and landing pages primarily aimed at collecting user data.
3. Targeting Restrictions: Advertisers reported difficulties using menopause-related keywords and custom audience segments.
4. Ad Approval Inconsistencies: Some advertisers noted that their ads were initially approved but later faced issues or potential account suspension.

Guidelines for Menopause Ad Language

Based on the discussion, here are some guidelines for creating Google Ads-compliant menopause-related content:

Good Phrasing

• "Information about menopause"
• "Support for women during menopause"
• "Menopause wellness resources"
• "Understanding changes during menopause"
• "Lifestyle tips for menopausal women"
• "Menopause education and awareness"
• "Coping strategies for menopause symptoms"
• "Holistic approaches to menopause"
• "Menopause and overall well-being"
• "Navigating the menopause transition"

Bad Phrasing (Avoid)

• "Cure menopause symptoms"
• "Eliminate hot flashes guaranteed"
• "Reverse aging during menopause"
• "Medical treatment for menopause"
• "Stop menopausal weight gain instantly"
• "End menopause discomfort forever"
• "Miracle menopause solution"
• "Prevent all menopause side effects"
• "Doctor-approved menopause cure"
• "Erase signs of menopause"

Key Takeaways for Menopause PRoduct Advertisers

1. Focus on education and support rather than making specific health claims.
2. Avoid language that implies cures, treatments, or guaranteed results.
3. Be cautious about collecting personal information on landing pages.
4. Consider broader women's health topics for targeting if menopause-specific terms are restricted.
5. Explore organic marketing strategies alongside paid advertising.
6. Stay up-to-date with Google Ads policies, as they may change over time.

By following these guidelines and focusing on providing valuable, factual information about menopause, advertisers can increase their chances of running successful campaigns while complying with Google Ads policies. However, it's important to note that the landscape of health-related advertising is complex and ever-changing. Advertisers should regularly review their campaigns and consult with Google Ads support or qualified professionals to ensure ongoing compliance.