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It's a straight up circus.

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Most brands treat influencer marketing like throwing spaghetti at the wall. Here's why deep analysis beats gut feelings every time.

Influencers, Public relations

Stop Flying Blind: Why Your Influencer Campaigns Need Real Data

$Picture of {{ content.blog_author.display_name }}$ Cassandra Mellen

Feb 27, 2026 7:00:00 AM

I've watched too many brands throw money at influencer campaigns like they're feeding quarters into ...

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