Target's ChatGPT Shopping Assistant
Target just announced they're bringing shopping to ChatGPT.
4 min read
Writing Team
:
Dec 18, 2025 7:00:00 AM
Anthropic is preparing to fundamentally reposition Claude—not as a conversational AI you prompt repeatedly, but as a task delegation system you brief once and let execute. According to Android Authority's reporting, the company is testing a multi-mode interface that replaces open-ended chat with structured workflows across five specialized domains: Research, Analyze, Write, Build, and "Do More."
The interface toggle between classic chat and agent mode represents a philosophical shift in how Anthropic expects professionals to interact with AI. Instead of iteratively refining prompts until you coax acceptable output, you define parameters once—source types, effort level, interaction frequency—and Claude executes the workflow autonomously.
This is either the inevitable maturation of conversational AI into genuine productivity tooling, or Anthropic admitting that most users can't effectively prompt their way to useful results without structured guardrails.
Each mode introduces domain-specific controls that acknowledge the limitations of general-purpose chat interfaces. The Research module lets users specify whether they want web sources or peer-reviewed literature, set effort levels, and determine how frequently Claude should check in during execution. This suggests Anthropic has accepted that "research this topic" means wildly different things depending on whether you're writing a blog post or an academic literature review.
The Analyze section offers validation, comparison, and forecasting options with configurable depth and output formats. This targets business intelligence workflows where analysis needs to follow structured methodologies rather than free-form exploration. If you're validating market sizing assumptions or comparing vendor capabilities, predefined analytical frameworks beat conversational meandering.
Write provides templates for documents, slides, and spreadsheets with citation controls—addressing the persistent challenge of AI-generated content that sounds confident but lacks source attribution. By making citation settings explicit rather than implicit in prompts, Anthropic acknowledges that most users won't remember to specify "include sources" until after they've already generated three drafts without them.
The Build interface focuses on visual output with theme selection and layout controls, generating either interactive artifacts or raw code. This separates prototyping workflows from conversational use cases, which makes sense given that "build me a dashboard" requires entirely different interaction patterns than "explain this concept."
"Do More" remains vague enough to suggest Anthropic hasn't finalized what belongs in this category—possibly custom workflows, integrations, or the inevitable catch-all for edge cases that don't fit their taxonomy.
The right-side interface includes progress breakdown and context management panels. The progress tracker displays task execution in stages, while the context manager lists active resources Claude is consulting. This visibility addresses a core frustration with autonomous AI agents: when they fail, you can't diagnose whether the problem was bad instructions, inappropriate sources, or model hallucination.
By exposing what Claude is actively using, Anthropic gives users a debugging surface. If your research task returns irrelevant results, you can check whether Claude consulted appropriate sources or went off-topic. If analysis produces nonsensical conclusions, you can verify whether it's working from the correct datasets.
Research from UC Berkeley's AI Research Lab found that AI systems with transparent execution steps achieve 2.3x higher user trust compared to black-box systems, even when both produce identical outputs. Users tolerate occasional failures when they understand why something failed. Anthropic appears to have internalized this finding.
This interface redesign represents Anthropic's acknowledgment that expecting users to become prompt engineering experts is unrealistic at scale. The company built its reputation on Claude's superior instruction-following and nuanced reasoning, but those capabilities require sophisticated prompting to fully leverage. Most professionals don't have time to learn optimal prompting techniques—they want to describe what they need and receive competent execution.
By creating mode-specific interfaces with explicit parameters, Anthropic is essentially building guardrails that guide users toward effective AI interaction without requiring them to understand underlying model behavior. The Research mode's source selection prevents the common error of asking for academic rigor while only searching web content. The Analyze mode's validation options prevent users from treating speculation as certainty.
This approach mirrors how professional software evolved from command-line interfaces to graphical applications. Early users needed to memorize syntax; modern users click buttons that execute validated commands. Anthropic is attempting the same transition for AI interaction.
If Agent mode works as designed, it solves several persistent AI workflow problems for marketing professionals. Campaign research that currently requires multiple prompt iterations could become a single delegated task with source constraints and effort parameters. Competitive analysis that produces shallow summaries could gain depth controls that ensure substantive output.
Content production workflows—often the most AI-adopted use case—get explicit citation controls, which matters enormously for maintaining credibility. The Build mode's artifact generation could streamline prototype development for landing pages, email templates, or presentation decks.
But the critical assumption underlying all of this is execution reliability. Structured interfaces only deliver value if Claude consistently interprets parameters correctly and executes tasks without context degradation across multi-step workflows. Anthropic hasn't published reliability metrics, which means early adopters will effectively beta test whether these modes actually reduce iteration overhead or just introduce new failure points.
Anthropic is making the correct strategic bet by evolving Claude from conversational AI to task-oriented agent. The mode-specific interfaces acknowledge that different professional workflows require different interaction patterns, and attempting to serve all use cases through a single chat interface creates unnecessary friction.
The progress tracking and context management features demonstrate unusual transparency for AI systems, which builds trust even when outputs occasionally fail. This matters more than most AI companies realize—users will tolerate imperfection if they understand what went wrong.
But we're reserving judgment until we see execution consistency. Interface elegance means nothing if the underlying agent can't reliably complete delegated tasks. We'll know whether Anthropic has solved the reliability problem or just repackaged it with better UI within the next quarter, based on whether power users actually adopt Agent mode or quietly revert to manual prompt construction.
If your team needs strategic guidance on when AI task delegation actually delivers value versus when it introduces new coordination overhead, Winsome Marketing's growth experts can help you build reliable AI operations that serve business objectives. Let's talk.
Target just announced they're bringing shopping to ChatGPT.
AI agents trying to browse the web have a fundamental problem: Websites were designed for humans with eyes, not machines parsing semantic meaning....
Google released another Gemini Live update, and the pattern feels increasingly familiar. Faster responses. More expressive voices. Different accents....