I watched a major brand try to trend-jack the Barbie movie phenomenon three weeks after everyone els...
Here's the thing about working in communications right now: it's both terrifying and exhilarating. A...
Here's something that keeps me up at night (right after wondering if I locked the front door and whe...
Here's the thing about modern PR that'll keep you up at night: your audience isn't sitting around wa...
Let's talk about the Goldilocks zone of influencer marketing. You know how micro-influencers are sup...
Let me guess—your inbox is stuffed with influencer marketing firms promising to "revolutionize your ...
I've been hearing the same complaint from PR pros everywhere: "AI is making everything harder." But ...
I've been watching PR teams stumble through AI adoption for months now, and honestly? It's like watc...
I've watched Amazon sellers throw money at PPC campaigns like they're feeding quarters into a slot m...
I've been in those rooms where brilliant PR professionals spend an hour debating whether to post on ...