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PROFESSIONAL SERVICES MARKETING

Learn to leverage artificial intelligence (AI), data, martech, and more. Because your firm deserves to be seen.

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Pricing

Discover framing techniques that reduce price sensitivity and increase client acceptance rates for consulting, legal, and accounting firms.

5 min read

Professional Services Pricing: Framing Value to Overcome Price Sensitivity

We've all witnessed the same peculiar phenomenon: a client who readily spends $50,000 on office furniture will balk at a $15,000 consulting...

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Learn how to transform your services marketing from hourly rates to business outcomes.

4 min read

How to Shift to Value-Based Pricing in Professional Services

We're stuck in a trap. Our work delivers real business impact, but our marketing talks about hourly rates. When we focus on time, credentials, and...

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