5 min read
Professional Services Pricing: Framing Value to Overcome Price Sensitivity
We've all witnessed the same peculiar phenomenon: a client who readily spends $50,000 on office furniture will balk at a $15,000 consulting...
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5 min read
We've all witnessed the same peculiar phenomenon: a client who readily spends $50,000 on office furniture will balk at a $15,000 consulting...
4 min read
We're stuck in a trap. Our work delivers real business impact, but our marketing talks about hourly rates. When we focus on time, credentials, and...