6 min read
Connecting AI Tools to Existing Professional Services Tech Stacks
Most professional services firms are stuck at the "ChatGPT for blog posts" level—using AI for isolated tasks rather than orchestrated systems. The...
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6 min read
Most professional services firms are stuck at the "ChatGPT for blog posts" level—using AI for isolated tasks rather than orchestrated systems. The...
6 min read
Every time you use basic ChatGPT for professional services work, you're hiring a new intern who starts fresh with no institutional knowledge, client...
4 min read
The handshake deal is dead. The six-month sales cycle is dying. And that proposal you sent three weeks ago? Your prospect has already evaluated four...
4 min read
Your social media manager just quit, your LinkedIn posts are getting three likes (two from your mom), and your Twitter account is basically a digital...
5 min read
Your meticulously crafted client personas are lying to you. The "Tech Startup CEO" profile you built three years ago assumes Series A funding and...
5 min read
Your biggest client just terminated their retainer. No warning signs. No gradual decline in engagement. One day they're your star relationship, the...
6 min read
Your best clients are quietly planning their exit. Not because they're dissatisfied, but because their needs are shifting in ways you can't see until...
8 min read
Most accounting firms treat webinars like digital sales pitches—30 minutes of feature presentations followed by desperate calls-to-action that leave...
5 min read
Modern buyers make purchasing decisions long before they speak with sales teams. Gartner research reveals that customers complete 83% of their buying...
5 min read
The partners at McKinsey didn't wake up one morning and decide to rebrand themselves as digital transformation experts. Their pivot from traditional...
5 min read
We've all witnessed the same peculiar phenomenon: a client who readily spends $50,000 on office furniture will balk at a $15,000 consulting...
5 min read
We're witnessing the most dramatic restructuring of the accounting profession in decades. As we move deeper into 2025, the statistics tell a stark...
5 min read
Your firm's marketing generates quality leads. Prospects express genuine interest during initial conversations. They seem ready to move forward with...
5 min read
The conference room falls silent as your managing partner asks the question that keeps every professional services leader awake at night: "Why aren't...
6 min read
Most professional services firms possess far more social proof than they effectively utilize. We've observed this pattern repeatedly: valuable client...
5 min read
We've observed something peculiar in real estate marketing: while video tours and social media dominate conversations about digital strategy, audio...
4 min read
In professional services, authority isn't merely claimed—it's architecturally designed. The most influential firms don't simply produce content; they...
3 min read
The narrower your focus, the wider your opportunity. Firms that speak to everyone ultimately connect with no one.
3 min read
It didn’t happen gradually. It happened all at once. Five years ago, we were adjusting to remote work, digital transformation, and a fractured...
4 min read
We're stuck in a trap. Our work delivers real business impact, but our marketing talks about hourly rates. When we focus on time, credentials, and...