8 min read
The Familiarity Principle = Strategic Repetition for Brand Building
When psychologist Robert Zajonc first demonstrated the mere exposure effect in laboratory settings, he discovered something counterintuitive: people...
Learn to leverage artificial intelligence (AI), data, martech, and more. Because your firm deserves to be seen.
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8 min read
When psychologist Robert Zajonc first demonstrated the mere exposure effect in laboratory settings, he discovered something counterintuitive: people...
6 min read
Most professional services firms possess far more social proof than they effectively utilize. We've observed this pattern repeatedly: valuable client...