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3 min read
Writing Team: Jun 19, 2026 11:36:31 AM
There's a scene in the film Broadcast News where the brilliant-but-awkward Aaron Altman watches his less-qualified colleague charm his way into the...
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8 min read
Writing Team: Jul 7, 2025 8:00:00 AM
When psychologist Robert Zajonc first demonstrated the mere exposure effect in laboratory settings, he discovered something counterintuitive: people...
5 min read
Writing Team: May 19, 2025 5:04:14 PM
Most accounting firm partners face a fundamental tension: build your personal brand or build the firm's. We've observed this false dichotomy playing...
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3 min read
Writing Team: Dec 3, 2024 5:48:28 PM
Law firm branding is about defining what makes your firm relevant, unique, and appealing to clients today—not simply leaning on the laurels of the...
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3 min read
Writing Team: Dec 3, 2024 5:44:30 PM
A litigation firm's brand goes far beyond a logo or color scheme. It's the narrative, tone, visuals, and values that define its identity and...
2 min read
Accounting Marketing Writing Team: Nov 8, 2024 9:01:22 AM
Strip away everything from your brand—the logo, the colors, the messaging—and what remains? Your name. It's the most fundamental element of your...