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Branding

Discover how accounting firm partners can develop executive brands that simultaneously build personal authority and elevate firm positioning.

5 min read

Executive Branding for Partners

Picture of Writing Team Writing Team: May 19, 2025 5:04:14 PM

Most accounting firm partners face a fundamental tension: build your personal brand or build the firm's. We've observed this false dichotomy playing...

Branding Accounting Marketing Personas Leadership
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Here’s why forward-looking branding matters and how firms can create dynamic, future-focused identities that resonate with clients.

3 min read

Law Firm Branding: Look Forward

Picture of Writing Team Writing Team: Dec 3, 2024 5:48:28 PM

Law firm branding is about defining what makes your firm relevant, unique, and appealing to clients today—not simply leaning on the laurels of the...

Branding Law firm marketing
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This article explores ten examples of branding strategies tailored to different types of litigation firms, emphasizing their distinct strengths and stories.

3 min read

Branding Litigation Firms: 10 Examples

Picture of Writing Team Writing Team: Dec 3, 2024 5:44:30 PM

A litigation firm's brand goes far beyond a logo or color scheme. It's the narrative, tone, visuals, and values that define its identity and...

Branding Law firm marketing
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If you're considering a name change, remember that it's never too late.

2 min read

The Power and Pitfalls of Your Firm's Name

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Nov 8, 2024 9:01:22 AM

Strip away everything from your brand—the logo, the colors, the messaging—and what remains? Your name. It's the most fundamental element of your...

Branding Accounting Marketing Professional services
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