8 min read
The Familiarity Principle = Strategic Repetition for Brand Building
When psychologist Robert Zajonc first demonstrated the mere exposure effect in laboratory settings, he discovered something counterintuitive: people...
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8 min read
When psychologist Robert Zajonc first demonstrated the mere exposure effect in laboratory settings, he discovered something counterintuitive: people...
5 min read
Most accounting firm partners face a fundamental tension: build your personal brand or build the firm's. We've observed this false dichotomy playing...
3 min read
Law firm branding is about defining what makes your firm relevant, unique, and appealing to clients today—not simply leaning on the laurels of the...
3 min read
A litigation firm's brand goes far beyond a logo or color scheme. It's the narrative, tone, visuals, and values that define its identity and...
2 min read
Strip away everything from your brand—the logo, the colors, the messaging—and what remains? Your name. It's the most fundamental element of your...