PROFESSIONAL SERVICES MARKETING

Learn to leverage artificial intelligence (AI), data, martech, and more. Because your firm deserves to be seen.

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Personas

Discover how machine learning transforms static client personas into dynamic, evolving profiles that adapt to firm growth, market changes, and emerging client patterns.

5 min read

Dynamic Persona Development: ICPs Change Over Time

Picture of Writing Team Writing Team: Jul 14, 2025 8:00:00 AM

Your meticulously crafted client personas are lying to you. The "Tech Startup CEO" profile you built three years ago assumes Series A funding and...

Professional services Personas
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Discover how accounting firm partners can develop executive brands that simultaneously build personal authority and elevate firm positioning.

5 min read

Executive Branding for Partners

Picture of Writing Team Writing Team: May 19, 2025 5:04:14 PM

Most accounting firm partners face a fundamental tension: build your personal brand or build the firm's. We've observed this false dichotomy playing...

Branding Accounting Marketing Personas Leadership
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