PROFESSIONAL SERVICES MARKETING

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AI Adoption

Most firms create a technology roadmap and call it AI transformation. Then they're shocked when adoption fails. Here's the critical map you're probably missing.

7 min read

If All You're Planning For AI is Tech, you're Missing This...

Picture of Joy Youell Joy Youell: Nov 17, 2025 7:00:02 AM

I can tell within the first thirty minutes of an AI transformation planning session whether a firm is going to succeed or fail.

Professional services AI technology AI Adoption
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Fear-based AI adoption creates resistance and talent loss. Opportunity-based adoption drives innovation and growth. Here's how to tell which path you're on.

5 min read

Fear-Based vs. Opportunity-Based AI Adoption: Which Path Are You On?

Picture of Joy Youell Joy Youell: Nov 17, 2025 7:00:01 AM

There's a moment in every AI adoption conversation where you can tell which path a firm is on.

Accounting Professional services AI Adoption
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