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Accounting

Accounting professors are rewriting curricula in real time as AI automates entry-level audit work.

4 min read

Accounting Programs Re-Orient Around AI

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Jul 3, 2026 7:00:00 AM

The most honest signal about where AI is headed for professional work isn't coming from a lab report or a product launch. It's coming from a...

Accounting Professional services Training AI Jobs
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AI is cutting accounting firm billing hours in half. Here's why the hourly model is already a liability — and what the data says about what comes next.

4 min read

The Billable Hour Is a Liability

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Jul 3, 2026 12:00:00 AM

There is a quiet reckoning inside every professional services firm right now, and most of them are responding to it the way a Blockbuster regional...

Operations Business Accounting Professional services
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78% of Americans use AI tools daily — but only 18% would trust AI to make financial decisions alone. For accounting firms, that gap is not a problem. It's the product.

4 min read

The Trust Gap in AI Accounting

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Jul 3, 2026 12:00:00 AM

There's a moment in almost every accounting relationship where the client leans across the desk and asks, "But did you actually look at this?"

Audience Accounting AI Capabilities
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New IPA data shows 44% of accounting firms report zero measurable ROI from AI. Here's what the gap actually looks like — and what to do.

3 min read

IPA Data: Half of Accounting Firms Are Using AI

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Jun 30, 2026 6:59:59 AM

The debate about whether accounting firms should adopt AI is over. According to new data from the Inside Public Accounting June 2025 Insights Report...

Research Accounting AI Adoption AI Accounting Tools
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Discover how accounting firms are shifting from compliance work to Financial Intelligence Advisory — and why your marketing must reflect that transformation to win premium clients.

3 min read

From Number Cruncher to Financial Intelligence Advisor

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Jun 26, 2026 12:00:01 AM

There is a particular kind of professional tragedy unfolding in accounting firms right now, and it has nothing to do with tax code complexity or...

Accounting Professional services Growth
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AI won't replace CPAs — but it's already destroying firms that never built digital trust. Here's what accounting firms must do to stay relevant and win clients.

3 min read

AI Won't Replace CPAs — But It Will Destroy Low-Trust Firms

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Jun 25, 2026 11:59:59 PM

There's a certain kind of CPA firm that has coasted for decades on the same 40 clients, the same referral network, and the same implicit promise:...

Accounting Professional services AI Adoption
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The AICPA's Rise2040 report surveyed 6,000 professionals across 25 countries. Here's what accounting firm leaders need to act on now.

5 min read

What the AICPA's Rise2040 Report Means for Accounting Firm Leaders

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Jun 20, 2026 1:19:45 PM

The AICPA doesn't typically produce documents designed to make firm leaders uncomfortable. Rise2040 is a partial exception.

Research Accounting Professional services AI Accounting Tools
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AI tools and the IRS are commoditizing tax prep fast. Here's what firms must do now to reposition, retain clients, and survive the coming shakeout.

4 min read

The Coming Commoditization in Tax Preparation

Picture of Writing Team Writing Team: Jun 19, 2026 11:48:36 AM

There's a particular kind of slow-motion disaster that happens when an industry doesn't see the cliff until it's already airborne. The music industry...

Tax Accounting AI Accounting Tools
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Discover why advancing AI technology paradoxically increases demand for human expertise in financial services, from regulatory compliance to emotional intelligence.

3 min read

Why AI Will Increase Demand for Human Financial Judgment

Picture of Writing Team Writing Team: Jun 1, 2026 2:37:11 PM

The robots are coming for finance jobs, or so the headlines scream. Yet here's the paradox that would make Alanis Morissette proud: the more...

Accounting Finance AI Capabilities
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Learn how accounting firms can position ASC 606 expertise to win venture-backed SaaS clients through strategic VC network marketing and technical thought leadership.

3 min read

How Accounting Firms Win SaaS Clients

Picture of Writing Team Writing Team: May 20, 2026 3:23:20 PM

Picture the accounting partner who still thinks SaaS stands for "Software and a Service" trying to pitch a Series B fintech startup. It's like...

Accounting Marketing Accounting SaaS marketing
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Ninety-one percent of accounting professionals say AI should be held to higher accuracy standards than humans. That instinct is not a barrier to AI adoption. It is the profession's greatest competitive asset.

5 min read

Why Accountants Don't Trust AI Alone

Picture of Writing Team Writing Team: Apr 27, 2026 12:00:00 AM

There is a finding buried in the Thomson Reuters Future of Professionals Report 2025 that deserves more attention than it has received. When asked...

Accounting AI Adoption
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The combined annual AI impact on US legal and accounting sectors is projected at $32 billion. Here's what that number means for your firm and where the money actually comes from.

4 min read

AI's $32 Billion Impact on Accounting

Picture of Writing Team Writing Team: Apr 20, 2026 12:00:00 AM

Numbers at the scale of billions have a way of feeling abstract -- impressive in a headline, irrelevant by the second paragraph. So before getting to...

Accounting Professional services
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Learn how accounting firms are winning the talent war by building strategic university partnerships, reimagining internship programs, and positioning for long-term pipeline success.

4 min read

The College Accounting Pipeline: Marketing to Tomorrow's Firm Leaders

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Apr 6, 2026 12:00:00 AM

While most accounting firms are fighting over experienced talent in a market tighter than a CPA's grip on depreciation schedules, the smartest...

Accounting Marketing Accounting Career
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Master ASC 842 compliance with automated lease accounting. Discover how smart organizations cut compliance costs 60-80% while eliminating manual errors and audit headaches.

4 min read

Automated Lease Accounting Under ASC 842: Beyond Compliance Theater

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Jan 29, 2026 9:27:33 AM

Remember when lease accounting was as simple as cutting a monthly check and calling it rent expense? Those halcyon days ended faster than a Netflix...

Accounting AI Accounting Tools
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AI-assisted audit sampling combines statistical rigor with machine learning to optimize sample selection. Explore tools, compliance frameworks, and risk-based approaches that improve audit efficiency.

6 min read

AI-Assisted Audit Sampling: Statistical Accuracy with Machine Learning

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Auditors have been arguing about sample sizes since someone first decided examining every transaction was impractical. The traditional approach...

Accounting Professional services Statistics Machine Learning
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Automated compliance monitoring tracks regulatory changes across jurisdictions in real-time. Explore AI tools, alert systems, and implementation frameworks that keep accounting firms current.

6 min read

Automated Compliance Monitoring Using AI: Staying Current with Regulation Changes

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Tax codes change. Accounting standards evolve. State requirements diverge. Federal agencies issue guidance that contradicts last quarter's guidance....

Accounting AI tools AI Capabilities Compliance
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Learn how professional service firms can develop authentic technology capabilities through experimentation and partnership rather than superficial marketing pivots.

3 min read

Beyond the Bandwagon: Building Genuine Tech Integration in Traditional Industries

Picture of Writing Team Writing Team: Dec 1, 2025 8:00:04 AM

There's a particular species of LinkedIn post that makes my teeth hurt.

Accounting Marketing Technology Accounting Professional services
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Professional service firms can differentiate by investing in continuous tool evaluation and innovation, becoming strategic partners rather than just execution providers.

3 min read

The R&D Advantage: How Service Firms Can Offer More Than Execution

Picture of Writing Team Writing Team: Dec 1, 2025 7:59:59 AM

Most professional service engagements follow a predictable pattern.

Research Accounting Professional services
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Bad technology doesn't kill AI initiatives—bad culture does. Learn why cultures that punish curiosity and reward perfection guarantee transformation failure.

4 min read

What Kills AI Initiatives: It's Not Technology, It's Culture

Picture of Joy Youell Joy Youell: Dec 1, 2025 7:00:02 AM

I can predict which AI initiatives will fail within the first hour of talking to a firm's leadership team.

Culture Accounting Professional services AI Adoption
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New AICPA Quality Management Standards require robust AI documentation protocols. Learn how audit practices must adapt their governance frameworks or risk compliance failures.

3 min read

AI Quality Management Standards Are Changing Things for Audit Practices

Picture of Writing Team Writing Team: Nov 24, 2025 1:25:58 PM

The audit partner received the memo about new quality management standards and filed it under "compliance paperwork to review later." Three months...

Accounting Marketing Accounting AI Governance
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