Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

Bad technology doesn't kill AI initiatives—bad culture does. Learn why cultures that punish curiosity and reward perfection guarantee transformation failure.

4 min read

What Kills AI Initiatives: It's Not Technology, It's Culture

Joy Youell: Dec 1, 2025 7:00:02 AM

I can predict which AI initiatives will fail within the first hour of talking to a firm's leadership team.

READ NOW

Curious cultures don't happen by accident. They're built on four specific pillars. Here's how to construct the cultural foundation AI transformation requires.

5 min read

The Four Pillars of a Curious Culture for AI Adoption

Joy Youell: Dec 1, 2025 7:00:00 AM

Every firm says they want a culture of innovation. They put it in their values statements. They mention it in recruiting pitches. They talk about it...

Culture Leadership AI Adoption

READ NOW

Accounting culture rewards precision and punishes mistakes. AI adoption requires experimentation and iteration. Here's how to bridge this fundamental tension.

6 min read

How to Build Curiosity in a Profession Built on Precision

Joy Youell: Nov 24, 2025 7:00:00 AM

I was in a partner meeting last month when someone said something that stopped the entire conversation cold.

Accounting Leadership AI Adoption

READ NOW

Not all AI resistance is the same. Learn to identify the four distinct types of resistance in your firm—and the specific strategies that address each one.

4 min read

The Four Types of AI Resistance—And How to Address Each One

Joy Youell: Nov 24, 2025 7:00:00 AM

Here's what most leaders get wrong about resistance: they treat it like a single problem with a single solution.

Culture Leadership AI Adoption

READ NOW

Most firms create a technology roadmap and call it AI transformation. Then they're shocked when adoption fails. Here's the critical map you're probably missing.

7 min read

If All You're Planning For AI is Tech, you're Missing This...

Joy Youell: Nov 17, 2025 7:00:02 AM

I can tell within the first thirty minutes of an AI transformation planning session whether a firm is going to succeed or fail.

Professional services AI technology AI Adoption

READ NOW

Fear-based AI adoption creates resistance and talent loss. Opportunity-based adoption drives innovation and growth. Here's how to tell which path you're on.

5 min read

Fear-Based vs. Opportunity-Based AI Adoption: Which Path Are You On?

Joy Youell: Nov 17, 2025 7:00:01 AM

There's a moment in every AI adoption conversation where you can tell which path a firm is on.

Accounting Professional services AI Adoption

READ NOW

Stop adopting AI out of fear. These four evidence-based reasons show why AI isn't about staying competitive—it's about unleashing your firm's true strategic potential.

4 min read

Beyond Fear: The Four Real Reasons Your Firm Should Adopt AI

Joy Youell: Nov 10, 2025 11:45:35 AM

Here's what I hear from most firms when I ask why they're pursuing AI: "We need AI to stay competitive."

AI Culture Accounting Training

READ NOW

Most firms treat AI adoption as a technology problem. The real challenge? Your people. Learn why 79% of firms are stalling—and what successful ones do differently.

3 min read

The Partnership Growth Paradox: Why AI Adoption Is Really a People Problem

Joy Youell: Nov 10, 2025 11:41:45 AM

You've seen the statistics. You've sat through the presentations. You know AI is coming for professional services—or rather, it's already here. But...

AI Culture Accounting

READ NOW