PROFESSIONAL SERVICES MARKETING

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Agentic AI

Discover how AI-powered marketing mix modeling transforms accounting firm growth strategies through data-driven attribution, budget optimization, and client acquisition insights.

6 min read

AI-Powered Marketing Mix Modeling for Accounting Firms

Accounting firms spend millions on marketing with minimal understanding of what actually drives new client acquisition. A partner's networking lunch,...

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 Thomson Reuters' new agentic AI promises to revolutionize legal practice, but fundamental questions about AI's ability to handle legal interpretation and nuanced judgment remain unanswered.

3 min read

Thomson Reuters Launches CoCounsel Agentic Intelligence

Thomson Reuters just announced the future of legal practice, complete with AI agents that "plan, reason, act, and even react" to complete complex...

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