PROFESSIONAL SERVICES MARKETING

Learn to leverage artificial intelligence (AI), data, martech, and more. Because your firm deserves to be seen.

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AI

Create a custom GPT that generates high-converting email campaigns with proper segmentation, personalization, and sequence optimization. Complete guide for marketing professionals.

7 min read

How to Build a Custom GPT for Email Marketing

Picture of Writing Team Writing Team: Aug 11, 2025 8:00:00 AM

Your email marketing is probably terrible. Open rates hovering around 15%, click-through rates that make you question your career choices, and...

AI Email Marketing
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Create a custom GPT that generates engaging social media content aligned with your brand voice. Complete guide with prompts, templates, and optimization strategies for maximum engagement.

4 min read

How to Build a Custom GPT for Social Media Content

Picture of Writing Team Writing Team: Aug 5, 2025 8:14:28 PM

Your social media manager just quit, your LinkedIn posts are getting three likes (two from your mom), and your Twitter account is basically a digital...

Social media AI Professional services
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Learn to build a custom GPT that generates SEO-optimized content for your business. Complete tutorial with prompts, knowledge base setup, and content optimization strategies.

4 min read

How to Create a Custom GPT for SEO Content Creation

Picture of Writing Team Writing Team: Aug 5, 2025 8:08:57 PM

Your current content strategy is probably this: assign blog posts to junior staff who Google "small business tax tips," regurgitate the same advice...

AI Content strategy
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Transform your marketing ROI measurement with AI-powered attribution models that connect every touchpoint to client lifetime value. Practical calculations and automation strategies included.

3 min read

AI-Enhanced ROI Measurement

Picture of Writing Team Writing Team: Jul 21, 2025 8:00:00 AM

We measure what we can see, not what matters most. A client worth $500,000 in lifetime value might first encounter your firm through a LinkedIn...

AI Data ROI
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Discover how AI is reshaping professional services in 2025—and what CMOs must do to adapt.

3 min read

How AI Has Rewired Professional Services—and What CMOs Must Do Now

Picture of Writing Team Writing Team: Mar 31, 2025 3:45:12 PM

It didn’t happen gradually. It happened all at once. Five years ago, we were adjusting to remote work, digital transformation, and a fractured...

AI Technology Professional services
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As you develop or refine your SaaS competitive intelligence function, remember that ethics and effectiveness aren't competing values—they're complementary forces.

5 min read

The Chess Match of Modern SaaS Competition

Picture of SaaS Writing Team SaaS Writing Team: Mar 24, 2025 3:54:35 PM

In the high-stakes world of SaaS, knowledge isn't just power—it's survival. We're reminded of Kasparov's observation that "chess is mental torture,"...

AI Research Data SaaS marketing
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Discover how professional services firms are using AI to gain competitive intelligence.

5 min read

How to Use AI for Market Analyses

Picture of Writing Team Writing Team: Mar 24, 2025 3:30:48 PM

The ancient Chinese military strategist Sun Tzu wrote, "If you know the enemy and know yourself, you need not fear the result of a hundred battles."...

AI Research Professional services
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Learn about intelligent document processing, predictive analytics, and workflow optimization technologies that can streamline operations while enhancing client experience.

7 min read

The Role of AI in Client Onboarding for Accounting and Professional Services Firms

Picture of Writing Team Writing Team: Mar 18, 2025 11:41:23 AM

Client onboarding represents a critical juncture for accounting and professional services firms. It sets the tone for the relationship, establishes...

AI Professional services Client success
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Learn practical approaches to track competitor positioning, understand client perceptions, and identify market opportunities through systematic intelligence gathering that drives measurable business outcomes.

8 min read

Using AI for Competitive Analysis

Picture of Writing Team Writing Team: Mar 18, 2025 10:54:36 AM

In the high-stakes world of professional services, understanding your competitive landscape isn't just good business practice—it's survival. Law...

AI Data Professional services
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The future of accounting lies not in choosing between technology and personal service but in skillfully blending both.

3 min read

The Future of Accounting: Embracing AI Without Losing the Human Touch

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Nov 18, 2024 7:30:00 AM

When Marcus Chen, managing partner at Chen & Associates, implemented AI tools across his practice in 2023, he faced an unexpected challenge. While...

AI Accounting
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The integration of AI in tax preparation represents not just a technological upgrade but a fundamental shift in how accounting services are delivered.

3 min read

AI-Powered Tax Preparation

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Nov 5, 2024 12:02:35 PM

When Sarah Chen, a tax partner at Davidson & Associates, arrived at her office on a Monday morning in 2023, her AI-powered tax preparation system had...

AI Tax Technology
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For professional services firms, AI-driven lead scoring offers a powerful way to prioritize high-value prospects, improve engagement, and streamline the client acquisition process.

5 min read

AI-Driven Lead Scoring

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Oct 25, 2024 6:09:05 PM

In professional services, where client relationships and long-term engagements drive revenue, identifying and focusing on high-value prospects is...

AI Accounting Marketing
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Developing a content calendar for your accounting firm that balances timely and evergreen topics is a powerful way to engage your audience and drive long-term success.

4 min read

Developing a Content Calendar for Your Accounting Firm

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Oct 22, 2024 6:40:00 PM

Content marketing is one of the most effective strategies for establishing thought leadership, engaging clients, and driving business growth. For...

AI Content strategy Accounting Marketing
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AI-assisted content creation offers significant potential for accounting firms to produce high-quality, relevant content efficiently.

3 min read

AI-Assisted Content Creation

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Oct 14, 2024 4:26:07 PM

AI offers the potential to produce high-volume, data-driven content efficiently. However, maintaining quality and authenticity in AI-assisted content...

AI Accounting Marketing
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Discover innovative ChatGPT uses for accounting firms in 2024. Boost efficiency and client service.

2 min read

ChatGPT in Accounting Firms: Innovative Use Cases for 2024

Picture of Accounting Marketing Writing Team Accounting Marketing Writing Team: Aug 1, 2024 12:44:58 PM

As we move further into 2024, artificial intelligence, particularly ChatGPT, is revolutionizing the accounting industry. This powerful tool is not...

AI Accounting Marketing
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