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How AI Has Rewired Professional Services—and What CMOs Must Do Now
It didn’t happen gradually. It happened all at once. Five years ago, we were adjusting to remote work, digital transformation, and a fractured...
Learn to leverage artificial intelligence (AI), data, martech, and more. Because your firm deserves to be seen.
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3 min read
It didn’t happen gradually. It happened all at once. Five years ago, we were adjusting to remote work, digital transformation, and a fractured...
5 min read
In the high-stakes world of SaaS, knowledge isn't just power—it's survival. We're reminded of Kasparov's observation that "chess is mental torture,"...
5 min read
The ancient Chinese military strategist Sun Tzu wrote, "If you know the enemy and know yourself, you need not fear the result of a hundred battles."...
7 min read
Client onboarding represents a critical juncture for accounting and professional services firms. It sets the tone for the relationship, establishes...
8 min read
In the high-stakes world of professional services, understanding your competitive landscape isn't just good business practice—it's survival. Law...
3 min read
When Marcus Chen, managing partner at Chen & Associates, implemented AI tools across his practice in 2023, he faced an unexpected challenge. While...
3 min read
When Sarah Chen, a tax partner at Davidson & Associates, arrived at her office on a Monday morning in 2023, her AI-powered tax preparation system had...
5 min read
In professional services, where client relationships and long-term engagements drive revenue, identifying and focusing on high-value prospects is...
4 min read
Content marketing is one of the most effective strategies for establishing thought leadership, engaging clients, and driving business growth. For...
3 min read
AI offers the potential to produce high-volume, data-driven content efficiently. However, maintaining quality and authenticity in AI-assisted content...
2 min read
As we move further into 2024, artificial intelligence, particularly ChatGPT, is revolutionizing the accounting industry. This powerful tool is not...