PROFESSIONAL SERVICES MARKETING

Learn to leverage artificial intelligence (AI), data, martech, and more. Because your firm deserves to be seen.

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Customer acquisition

Discover AI tools for predicting client conversion probability that integrate with Microsoft Office. Learn predictive analytics strategies to optimize your sales funnel and improve client journey outcomes.

5 min read

Client Journey Prediction: Using AI to Forecast Conversion Probability

Modern sales teams are drowning in data but starving for insights. While CRM systems capture thousands of touchpoints, interactions, and behaviors,...

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