SAAS MARKETING Blog

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Learn strategies for lead nurturing, onboarding, segmentation, behavioral triggers, subscription retention, and key performance metrics to drive growth.

4 min read

A SaaS Email Marketing Framework

Picture of SaaS Writing Team SaaS Writing Team: Jan 31, 2025 6:17:58 PM

Email marketing is one of the most effective tools for SaaS companies to drive customer acquisition, engagement, and retention. Unlike other...

email SaaS marketing
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Each email should move the user closer to understanding how your product solves their specific challenges.

2 min read

Free Trial Emails: Converting Trial Users to Paying Customers

Picture of SaaS Writing Team SaaS Writing Team: Dec 17, 2024 6:01:43 PM

Converting free trial users into paying customers is crucial for SaaS companies' growth. According to Totango's SaaS benchmark report, the average...

email SaaS marketing
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