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Paid advertising fails for new brands not because the channel is wrong, but because they're missing the conversion infrastructure required to turn cold traffic into qualified leads.

4 min read

The Paid Media Trap: Why Throwing Money at Awareness Doesn't Create Demand

Picture of Writing Team Writing Team: Nov 24, 2025 1:25:20 PM

The paid media campaign launched with reasonable expectations. Budget allocated. Keywords researched. Ads written. Landing page—well, you sent people...

PR Ads Paid media
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Effective communication is the cornerstone of successful influencer marketing campaigns - get comms templates here.

4 min read

Influencer Template: Comms for Your Influencer Marketing Strategy

Picture of Writing Team Writing Team: Sep 17, 2024 8:24:13 AM

Influencer collaborations have become a cornerstone strategy for brands looking to expand their reach and engage with new audiences. However, the...

PR Marketing
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