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Culture

At Cannes Lions 2025, AI threatens to destroy advertising's creative soul while creating unprecedented commercial opportunities—here's why both things can be true.

6 min read

Cannes Lions 2025: AI Apocalypse or Commercial Opportunity?

The cocktail conversations along the Croisette at Cannes Lions 2025 carry an undercurrent of existential dread wrapped in champagne-fueled optimism....

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