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EdTech Google Ads require different strategies than B2C campaigns. Here's the science behind high-converting PPC for education: psychology, timing, messaging, and measurement frameworks that actually drive enrollments.

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The Science of Education PPC: Creating High-Converting Google Ad Campaigns for EdTech

Picture of Writing Team Writing Team: Sep 1, 2025 8:00:00 AM

EdTech PPC campaigns fail because marketers treat education like any other product. They use standard B2C playbooks for B2E (Business-to-Education)...

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