MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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B2B Marketing

B2B email marketing to autistic decision-makers requires directness, specificity, and information density. Learn communication styles that improve engagement and conversion rates.

7 min read

B2B Email Marketing: Communication Styles That Work for Autistic Decision-Makers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 20, 2025 8:00:02 AM

Your carefully crafted email sequence uses proven persuasion techniques: social proof, strategic ambiguity, relationship building, and emotional...

Autism Email Marketing B2B Marketing
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Autistic business leaders approach procurement through systematic analysis rather than relationship-driven sales tactics. Understanding this decision-making framework improves vendor success rates.

9 min read

Procurement Decisions by Autistic Business Leaders: Logic Over Persuasion

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 20, 2025 8:00:00 AM

The enterprise software salesperson deployed every trick in the book: rapport building, strategic scarcity, emotional appeals about "partnership,"...

Autism B2B Marketing Procurement
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