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Public relations

Your content lives longer than you think—and comes back to haunt or help you years later. Here's why every piece you publish matters more than ever before.

4 min read

Everything You Say Matters: Why Content Longevity Changes Your Strategy

Picture of Faith Cedela Faith Cedela: Dec 29, 2025 8:00:02 AM

Everything that we say, I think, is going to matter, and it's going to matter even more just going forward. It has to be high quality, it has to mean...

Branding Public relations Reputation
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People trust experts, not brands. Discover why individual voices are replacing corporate content—and what that means for your marketing strategy in 2026.

3 min read

From Company to Creator: Why Expert-Led Content Will Dominate 2026

Picture of Faith Cedela Faith Cedela: Dec 14, 2025 2:43:13 PM

There's a shift away from the company as the expert to the people who power the company as the expert. And going into 2026, it's going to be even...

Branding Representation Public relations
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Master content timing with strategic publication cadence. Learn how news cycles, seasonality, and relevance windows shape audience engagement and content performance.

4 min read

Content Cadence: Timing Publications for Maximum Impact

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:00 AM

You've got brilliant content. Congratulations. Now here's the uncomfortable truth: publishing it at the wrong time is the digital equivalent of...

Content strategy Public relations
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