AI in Marketing

A-Eye Spy: Daily Brief

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Perplexity is adopting NVIDIA's Vera CPUs as NVIDIA eyes a $200B compute market. Here's what that actually means for marketers watching AI search.

2 min read

Perplexity's Chip Choice: NVIDIA Vs AMD

Perplexity's decision to run its multi-agent AI coding stack on NVIDIA's Vera CPUs rather than standard x86 server processors is a small procurement choice with a larger signal attached. Vera ran 1.5 times faster than standard server chips in...

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Zuckerberg posted on X for the first time in three years to announce Meta's Muse Spark 1.1. Here's the practical read for marketers.

3 min read

Meta Muse Spark 1.1: What Zuckerberg's X Return Signals

Zuckerberg posting on X isn't a casual move. He left, pretty publicly, and coming back to announce a new AI model means Meta wanted that audience —...

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Google AI Mode is changing what search visibility even means. Here's what marketers should actually monitor — and what's probably being overstated.

2 min read

Google's New Search Agents Watch Topics for You, If You Pay

Google Search VP Robby Stein announced the launch in a post on X, describing a feature that fundamentally changes what a search query even is....

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U.S. companies are shifting AI spend toward cheaper Chinese models as costs surge. The real lesson isn't about which country builds the best model.

3 min read

Why Chinese AI Models Cost Less Than OpenAI or Anthropic

The price gap between Chinese AI models and Western ones like OpenAI and Anthropic is pretty significant — and the instinct for any budget-conscious...

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Anthropic's Fable 5 got suspended over export controls while OpenAI and Google openly serve Pentagon-blacklisted Chinese firms through Singapore. The rules aren't inconsistent. They're incoherent.

2 min read

OpenAI and Google Sold AI to Pentagon-Blacklisted Firms

We'll say the quiet part first: if the rule is "Chinese companies can't touch frontier American AI," and the actual practice is "Chinese companies...

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AWS, Google, and Oracle are pouring money into Italian data centers through 2031. Here's what that actually signals for marketers and AI infrastructure.

2 min read

Italy Data Centers: What AWS and Google's Bet Means

When AWS, Google, Oracle, and friends start committing capital to data centers in a specific country, the instinct is to read it as a tech industry...

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Google pushed Gemini 3.5 Pro to July 17 and scrapped its base model. Here's the practical read for marketers who don't want to get caught flat-footed.

3 min read

Google Delays Gemini 3.5 Pro

The instinct here is to treat this as a minor scheduling blip — a few days, who cares. But Google didn't just push a date. They scrapped the base...

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Google's $920M/month deal with SpaceX for xAI compute looks like AI infrastructure triumph. The math underneath tells a different story.

3 min read

Musk's xAI Is Charging Google and Anthropic Rent

The headline sounds like a flex — Musk collecting rent from his biggest AI rivals. But the more interesting thing here is what it tells you about...

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3 min read

What Claude Cowork Usage Data Reveals About AI Adoption

Anthropic didn't just add mobile access to Claude Cowork this week. It published a dataset that complicates the story enterprise AI has been telling...

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Anthropic found a hidden internal workspace in Claude that resembles a leading theory of human consciousness. Here's what the research actually shows, and what it doesn't.

3 min read

What Anthropic's J-Space Research Reveals About How Claude Thinks

Anthropic's newest interpretability research doesn't claim Claude is conscious. It claims something narrower, and arguably more useful: that Claude...

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OpenAI splits its next flagship into three models: Sol, Terra, and Luna. Here is what marketers need to know about capability, pricing, and the safeguards attached to this release.

3 min read

What GPT-5.6 Sol Terra and Luna Mean for Marketing Teams

OpenAI didn't just ship a new model this week. It restructured how it names and releases them. Instead of one GPT-5.6, marketers now get a family of...

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Anthropic's Claude Sonnet 5 delivers near-Opus performance at Sonnet prices, putting serious agentic AI within reach of marketing teams that never had enterprise-tier budgets to spend on it

2 min read

Claude Sonnet 5 is Live - Here's What's New

Every few months, a new model arrives, promising to close the gap between what your budget allows and what your ambition demands. This time, the...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS