AI in Marketing

A-Eye Spy: Daily Brief

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Netflix acquired Ben Affleck's AI filmmaking company InterPositive, built on purpose-trained datasets and a creator-first design philosophy. Here's what it actually means — and what's still unanswered.

3 min read

Netflix Bought Ben Affleck's AI Film Company

Netflix has acquired InterPositive, the filmmaking AI company founded by Ben Affleck in 2022, bringing the entire team into Netflix and adding Affleck as Senior Advisor. The stated mission: AI tools built by filmmakers, for filmmakers, designed to...

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Gemini inside Google Sheets can build formulas, add dropdowns, shade cells, and generate charts — if you know how to prompt it correctly. Here's the practical breakdown.

5 min read

How to Use Gemini in Google Sheets to Build Complex Spreadsheet Models

Most people have a spreadsheet they know they need to build and keep not building. Maybe it's a lead scoring model. Maybe it's a forecasting tracker...

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New York's proposed law would ban AI chatbots from impersonating lawyers and licensed professionals — and let users sue if they're harmed. Here's why the bill's design is smart, and why it matters beyond New York.

3 min read

New York Wants to Make It Illegal for AI to Pretend It's Your Lawyer

There is currently no law in the United States preventing an AI chatbot from claiming to be a licensed attorney and then giving you legal advice....

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Yann LeCun and researchers from Columbia and NYU argue that AGI is a flawed concept built on a flawed premise — and propose Superhuman Adaptable Intelligence instead. Here's why the distinction matters.

3 min read

Yann LeCun wants us to Pursue Superhuman Intelligence (Rather Than AGI)

One of the most credentialed voices in AI research just published a paper arguing that AGI — Artificial General Intelligence, the concept every major...

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Stop answering the same employee questions on repeat. Here's a step-by-step guide to building a custom GPT that knows your staff handbook as well as your HR team does.

5 min read

How to Build a Custom GPT That Answers Your Staff's HR Questions

There's a category of work that quietly drains time from every business with more than a handful of employees: the repetitive, low-stakes, entirely...

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A step-by-step walkthrough for using

5 min read

Your Competitors Are Leaving Content Gaps Wide Open. Here's How to Find Them.

There's a particular kind of content opportunity that most brands miss entirely — not because it's hard to find, but because nobody stops to look....

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Apple Music is adding voluntary metadata tags to flag AI-generated music across artwork, tracks, lyrics, and video. It's opt-in and imperfect — and it still sets an important precedent for every creative industry.

2 min read

Apple Music Is Labeling AI Songs

Apple Music is rolling out transparency tags for AI-generated and AI-assisted music, and the most honest thing we can say about it is this: it's...

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GPT-5.4 is OpenAI's most capable model for professional work — combining reasoning, coding, and native computer use. Here's what it actually does and who it's genuinely built for.

3 min read

GPT-5.4 Is Here — And It's Built for the Office, Not the Chatbox

OpenAI just released GPT-5.4, and for once the positioning is unusually specific: this is a model designed for professional work. Not general...

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February's 92,000 job losses aren't AI's fault — they're the predictable result of companies deploying AI without judgment. The technology isn't the problem. The abdication of responsibility is.

2 min read

Don't Blame the AI For Layoffs: Blame the Companies That Handed It the Keys

92,000 jobs lost in February. Unemployment at 4.4%. And everyone's pointing at artificial intelligence like it showed up uninvited.

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OpenAI's ChatGPT checkout feature flopped — barely a dozen merchants signed up and users won't buy inside the chatbot. Here's what the pivot reveals about AI commerce, and what it means for marketers.

3 min read

ChatGPT Ends its In-Chat Checkout Feature

OpenAI built a checkout feature. Barely anyone used it. Now they're quietly handing commerce off to partners and calling it a strategy.

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New OpenAI research finds frontier AI models can't control their own reasoning traces — and that's actually a safety win. Here's what it means and why it won't stay true forever.

3 min read

AI Can't Hide Its Own Thinking — And That's Actually the Good News

OpenAI published research this week with a finding that sounds alarming on the surface but lands as something closer to reassuring: frontier AI...

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Anthropic's new labor market research finds no unemployment spike for AI-exposed workers yet — but hiring of young workers into those roles is already slowing. Here's what the data actually shows.

4 min read

What the Data Actually Says About AI and Jobs Right Now

Anthropic just published one of the more rigorous attempts to measure what AI is actually doing to the labor market — not what it might do, not what...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS