AI in Marketing

Google's Search AI Agents just hit 1 billion users. Here's the practical read for marketers — what's real, what's overstated, and what to do now.

2 min read

Google Search AI Agents Hit 1B Users

Writing Team: Jul 15, 2026 6:00:01 AM

Google's AI Mode passed 1 billion monthly active users roughly a year after launch, and the company released its first full year of query data alongside the milestone. The findings matter less for the user count and more for what people are actually...

Google AI Mode AI search

Google still leads AI-assisted discovery, but ChatGPT dominates LLM referrals. Here's what that split actually means for your traffic strategy.

3 min read

Google vs ChatGPT: Who's Sending Traffic to Your Site?

Writing Team: Jul 15, 2026 6:00:01 AM

Previsible's report splits AI discovery into two separate measurement buckets, and the distinction matters for how marketers should read the results....

Website Google ChatGPT AI search

A spreadsheet startup claims it beat Microsoft Copilot and Google Sheets on its own benchmark. The real story isn't the scoreboard — it's what agile AI-native tools are starting to do to legacy software giants.

2 min read

A Startup Says It Beat Microsoft and Google at Their Own Game

Writing Team: Jul 15, 2026 6:00:00 AM

Sourcetable, an AI-powered spreadsheet platform, put out a press release claiming its self-built "Sourcetable Benchmark" shows it scoring 24 out of...

Google Microsoft Coding AI Capabilities

Perplexity is adopting NVIDIA's Vera CPUs as NVIDIA eyes a $200B compute market. Here's what that actually means for marketers watching AI search.

2 min read

Perplexity's Chip Choice: NVIDIA Vs AMD

Writing Team: Jul 15, 2026 6:00:00 AM

Perplexity's decision to run its multi-agent AI coding stack on NVIDIA's Vera CPUs rather than standard x86 server processors is a small procurement...

Perplexity Chips Nvidia

Zuckerberg posted on X for the first time in three years to announce Meta's Muse Spark 1.1. Here's the practical read for marketers.

3 min read

Meta Muse Spark 1.1: What Zuckerberg's X Return Signals

Writing Team: Jul 14, 2026 7:00:09 AM

Zuckerberg posting on X isn't a casual move. He left, pretty publicly, and coming back to announce a new AI model means Meta wanted that audience —...

Meta X AI Models

Google AI Mode is changing what search visibility even means. Here's what marketers should actually monitor — and what's probably being overstated.

2 min read

Google's New Search Agents Watch Topics for You, If You Pay

Writing Team: Jul 14, 2026 7:00:07 AM

Google Search VP Robby Stein announced the launch in a post on X, describing a feature that fundamentally changes what a search query even is....

Google AI Mode AI search

U.S. companies are shifting AI spend toward cheaper Chinese models as costs surge. The real lesson isn't about which country builds the best model.

3 min read

Why Chinese AI Models Cost Less Than OpenAI or Anthropic

Writing Team: Jul 14, 2026 6:00:00 AM

The price gap between Chinese AI models and Western ones like OpenAI and Anthropic is pretty significant — and the instinct for any budget-conscious...

Pricing AI Models DeepSeek

Anthropic's Fable 5 got suspended over export controls while OpenAI and Google openly serve Pentagon-blacklisted Chinese firms through Singapore. The rules aren't inconsistent. They're incoherent.

2 min read

OpenAI and Google Sold AI to Pentagon-Blacklisted Firms

Writing Team: Jul 14, 2026 6:00:00 AM

We'll say the quiet part first: if the rule is "Chinese companies can't touch frontier American AI," and the actual practice is "Chinese companies...

OpenAI Government Anthropic

AWS, Google, and Oracle are pouring money into Italian data centers through 2031. Here's what that actually signals for marketers and AI infrastructure.

2 min read

Italy Data Centers: What AWS and Google's Bet Means

Writing Team: Jul 13, 2026 10:45:00 AM

When AWS, Google, Oracle, and friends start committing capital to data centers in a specific country, the instinct is to read it as a tech industry...

Data Energy AI Investment

Google pushed Gemini 3.5 Pro to July 17 and scrapped its base model. Here's the practical read for marketers who don't want to get caught flat-footed.

3 min read

Google Delays Gemini 3.5 Pro

Writing Team: Jul 13, 2026 10:39:04 AM

The instinct here is to treat this as a minor scheduling blip — a few days, who cares. But Google didn't just push a date. They scrapped the base...

Google Gemini AI Models

Google's $920M/month deal with SpaceX for xAI compute looks like AI infrastructure triumph. The math underneath tells a different story.

3 min read

Musk's xAI Is Charging Google and Anthropic Rent

Writing Team: Jul 13, 2026 10:34:39 AM

The headline sounds like a flex — Musk collecting rent from his biggest AI rivals. But the more interesting thing here is what it tells you about...

Google X Energy Anthropic

3 min read

What Claude Cowork Usage Data Reveals About AI Adoption

Writing Team: Jul 9, 2026 7:00:00 AM

Anthropic didn't just add mobile access to Claude Cowork this week. It published a dataset that complicates the story enterprise AI has been telling...

Research Claude Anthropic Coding

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

AI in Marketing

A-Eye Spy: Daily Brief

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)