AI in Marketing

A-Eye Spy: Daily Brief

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Superhuman's new auto-draft feature is generating email replies people actually send unedited.

3 min read

Superhuman's Auto-Draft = Where AI Writing Is Headed?

The bar for "AI-written email that doesn't sound like AI" has been embarrassingly low for years. Superhuman's new feature is one of the first credible signs that bar just moved.

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Anthropic's new ad

3 min read

Anthropic's New Ad Is Dividing The Internet On Purpose

Most ads want you to feel one thing. This one seems built to make you feel two things at once, and the comment section is proof it's working.

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Anthropic published new research measuring how Claude's expressed values shift across models and languages.

4 min read

Claude's Values Shift By Model And Language (Here's How)

Ask Claude the same open-ended question in English and in Arabic, and you won't get the same shape of answer. That's not a bug report. It's the...

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Google Images just redesigned itself into a Pinterest competitor and added AI image generation to Search. Here's what the shift means for marketers chasing discovery traffic.

2 min read

Google Images Gets An AI-Powered Makeover

Search used to be a doorway you walked through and left. Google just tried to turn one of its oldest products into a room you stay in.

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Anthropic researchers found that language models maintain a

4 min read

Anthropic's Study on Verbalizable Representations

Anthropic's interpretability team set out to test whether language models contain anything resembling a "global workspace," a structure that...

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Microsoft cut 4,800 jobs in 2026 while doubling AI investment. Here's what that trade-off actually tells marketers about where enterprise tech is heading.

2 min read

Microsoft's 4,800 Layoffs Are a Signal

Microsoft announced the elimination of roughly 4,800 roles, about 2.1% of its global workforce, in a memo from Chief People Officer Amy Coleman...

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KPMG's Global AI Pulse Q2 2026 surveyed 2,145 senior leaders across 20 countries. The findings show adoption accelerating while established ROI remains rare — and accountability is the clearest differentiator between the two.

2 min read

What KPMG's Latest AI Survey Shows

KPMG's second-quarter Global AI Pulse report, based on responses from 2,145 senior leaders across 20 countries and territories, finds confidence in...

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Globant is building Claude-powered AI pods with Anthropic. Here's what that actually signals for enterprise AI delivery—and what marketers should watch.

2 min read

Globant and Anthropic's Claude Deal

Globant, a New York-listed digital services company, announced a multi-year alliance with Anthropic that puts Claude models behind its AI Pods...

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Google named its Interactions API the primary interface for Gemini models. Here's what that actually means for marketers building on AI tools right now.

3 min read

Google's Interactions API Centralizes Gemini Management

The Interactions API is Google's new standard interface for building anything with Gemini models, replacing the older generateContent API as the...

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Google's Search AI Agents just hit 1 billion users. Here's the practical read for marketers — what's real, what's overstated, and what to do now.

2 min read

Google Search AI Agents Hit 1B Users

Google's AI Mode passed 1 billion monthly active users roughly a year after launch, and the company released its first full year of query data...

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Google still leads AI-assisted discovery, but ChatGPT dominates LLM referrals. Here's what that split actually means for your traffic strategy.

3 min read

Google vs ChatGPT: Who's Sending Traffic to Your Site?

Previsible's report splits AI discovery into two separate measurement buckets, and the distinction matters for how marketers should read the results....

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A spreadsheet startup claims it beat Microsoft Copilot and Google Sheets on its own benchmark. The real story isn't the scoreboard — it's what agile AI-native tools are starting to do to legacy software giants.

2 min read

A Startup Says It Beat Microsoft and Google at Their Own Game

Sourcetable, an AI-powered spreadsheet platform, put out a press release claiming its self-built "Sourcetable Benchmark" shows it scoring 24 out of...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS