AI in Marketing

A-Eye Spy: Daily Brief

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AI Adoption

AI agents passed humans in token usage on February 6, 2026. Six months later, they use 14x more. Here's what that crossover actually means.

2 min read

Are Humans No Longer AI's Biggest Customer?

According to OpenRouter's own usage data, agentic AI token consumption overtook human token consumption for the first time on February 6, 2026. Since...

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A College of Charleston professor built an AI grading project into his accounting class. Test scores doubled. Here's the wake-up call for marketing leaders.

2 min read

Accounting Students Beat AI-Free Peers by 2x

An accounting professor at the College of Charleston did something most companies still haven't: he gave his students structured permission to use...

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A free, anonymous AI model called Ox Alpha appeared on OpenRouter with a 1M-token context. Nobody knows who built it. Here's why that's the actual story.

2 min read

Free, Anonmyous... The Future? Ox Alpha

A stealth AI model called Ox Alpha surfaced on OpenRouter on August 20, offering a 1,048,576-token context window, 131,072-token max output, tool...

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A CIO's proposed

3 min read

Don't Let Every AI Use Case Become Its Own Project

The presenter opened with a confession most enterprise AI leaders will recognize immediately: six months ago, if you'd asked how the AI...

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The 2.8x performance multiplier data from Ai4 2026's

2 min read

The Top 20% of Companies Capture 74% of All AI Returns

Every company using AI is getting some return on it. That's not the interesting number. The interesting number is how unevenly those returns are...

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The

3 min read

Stop Asking "How Much AI Are We Using?"

Most companies are still measuring AI adoption the wrong way, and this session named the problem in one clean before-and-after. It's a short session,...

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Tim Fox of Ogletree Deakins on rolling out AI at a law firm — what failed, what worked, and a concrete buy-vs-build framework any professional services firm can use.

3 min read

What Ogletree Deakins Learned the Hard Way About Rolling Out AI

Most AI adoption content is either a vendor pitch or a vague success story. Tim Fox's session was neither. It was an honest account from inside...

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Apple is suing OpenAI over trade secrets while OpenAI lifts usage caps for millions of users. Here's what changed, and how teams leaning on AI should plan around usage limits.

3 min read

OpenAI Loosens The Leash On Usage Caps

Apple filed a sweeping lawsuit against OpenAI on July 10, alleging a coordinated effort to steal hardware trade secrets through former Apple...

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Alibaba says its new Qwen 3.8 model trails only Claude Fable 5. Here's what that claim is really worth, and how the cost-versus-security math is actually shifting for US businesses.

3 min read

Alibaba Says Its New Model Is Second Best In The World

Alibaba previewed Qwen 3.8-Max at the World Artificial Intelligence Conference in Shanghai and made a specific claim: the 2.4-trillion-parameter...

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KPMG's Global AI Pulse Q2 2026 surveyed 2,145 senior leaders across 20 countries. The findings show adoption accelerating while established ROI remains rare — and accountability is the clearest differentiator between the two.

2 min read

What KPMG's Latest AI Survey Shows

KPMG's second-quarter Global AI Pulse report, based on responses from 2,145 senior leaders across 20 countries and territories, finds confidence in...

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Manhattan's best leasing year since 2000. 70+ cities banning data centers. AI's commercial real estate story is getting complicated fast — here's where it stands.

2 min read

AI Is Booming in Commercial Real Estate

Manhattan is having its best leasing year since 2000. San Francisco's office market — written off two years ago — is quietly stabilizing. Across the...

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Reuters Insights and Scale AI surveyed 494 enterprises and found only 6% are making AI work at scale.

7 min read

6% of Enterprises Are Making AI Work: Here's How

Most enterprises have convinced themselves they are doing AI. They have pilots running. They have a vendor relationship. They have a slide deck with...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS