AI in Marketing

A-Eye Spy: Daily Brief

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Gemini

Gemini inside Google Sheets can build formulas, add dropdowns, shade cells, and generate charts — if you know how to prompt it correctly. Here's the practical breakdown.

5 min read

How to Use Gemini in Google Sheets to Build Complex Spreadsheet Models

Most people have a spreadsheet they know they need to build and keep not building. Maybe it's a lead scoring model. Maybe it's a forecasting tracker...

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Learn how to use AI and Perplexity to analyze competitor content strategy, uncover topic gaps, benchmark posting cadence, and refine your brand positioning.

3 min read

How to Use AI for Competitor Content Analysis

Competitor analysis is no longer just about pricing pages and product comparisons.

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ChatGPT just launched ads. Google says Gemini won't. Anthropic ran a Super Bowl spot saying Claude never will. The AI industry's business model war is now personal — and marketers are at the center of it.

2 min read

Gemini Isn't Going to Run Ads (Ok, Sure)

ChatGPT has ads now. Google says Gemini won't. Anthropic bought a Super Bowl spot to make sure you knew Claude doesn't either. The business model...

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Waymo's Gemini-powered AI assistant will comfort anxious passengers with reassuring responses about autonomous vehicle safety. Using AI to reassure people about AI—this should go well.

4 min read

Waymo's AI Assistant Will Reassure You About Robot Cars Using More AI

Waymo is developing a Gemini-powered in-car AI assistant designed to comfort anxious passengers with "reassuring tone" responses about the autonomous...

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Google releases Gemma Scope 2, the largest open-source interpretability toolkit for language models. We examine whether transparency at scale actually produces safety.

3 min read

Google's Gemma Scope 2: 110 Petabytes of Interpretability (And One Big Question)

Google just released Gemma Scope 2, an interpretability toolkit for the entire Gemma 3 model family (270M to 27B parameters). The numbers are...

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Google launches T5Gemma 2, compact encoder-decoder models for on-device AI. We examine why obscure architecture might matter more than frontier benchmarks.

3 min read

T5Gemma 2: Google Releases a New Model

While everyone was breathlessly covering Gemini 3 Flash's "frontier intelligence," Google quietly released T5Gemma 2—a family of encoder-decoder...

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Google launches Gemini 3 Flash with impressive benchmarks and aggressive pricing. We examine whether speed and cost justify the hype—and what's missing.

3 min read

Google's Gemini 3 Flash: When "Frontier Intelligence" Means "Catching Up"

Google just released Gemini 3 Flash, which they're calling "frontier intelligence built for speed." The announcement reads like a greatest-hits...

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Google merges Opal workflow builder into Gemini as

4 min read

Google Buries Opal Inside Gemini, Calls It "Super Gems"

Google just performed the corporate equivalent of shoving your experimental side project into the main product folder and hoping nobody notices the...

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Google's Stitch now uses Gemini 3 for UI generation and lets you create interactive prototypes. But can an experimental tool compete with established design platforms?

4 min read

Google's Stitch Gets Gemini 3 and Prototyping

Google announced this week that Stitch—its experimental AI-powered design tool—now runs on Gemini 3, promising "higher quality UI generation" for...

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Google's Deep Research agent is now available via API, scoring 46.4% on Humanity's Last Exam. But can autonomous research agents handle messy real-world tasks?

5 min read

Google Opens Gemini Deep Research to Developers

Google announced this week that Gemini Deep Research—its autonomous research agent—is now accessible to developers through the new Interactions API....

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Google launches Gemini 3 Deep Think mode for Ultra subscribers, delivering breakthrough performance on complex reasoning tasks. We examine whether advanced AI reasoning justifies premium pricing—and who actually needs it.

2 min read

Gemini 3 Deep Think: Google's Premium Reasoning Model Arrives

Google just rolled out Gemini 3 Deep Think mode to AI Ultra subscribers in the Gemini app. This isn't incremental improvement—it's a fundamental...

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Google is building direct NotebookLM import into Gemini, enabling seamless notebook integration and expanding attachment options for advanced research workflows.

4 min read

Google Bridges Gemini and NotebookLM with Direct Notebook Import Feature

Google is quietly connecting two of its most powerful AI tools, and the implications for knowledge workers are significant.

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS