Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Learn how professional service firms can develop authentic technology capabilities through experimentation and partnership rather than superficial marketing pivots.

3 min read

Beyond the Bandwagon: Building Genuine Tech Integration in Traditional Industries

Writing Team: Dec 1, 2025 8:00:04 AM

There's a particular species of LinkedIn post that makes my teeth hurt.

Accounting Marketing Technology Accounting Professional services

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Discover how professional service firms can embrace innovation authentically by connecting new technology adoption to their founding principles rather than chasing trends.

2 min read

Professional Service Philosophy: How Core Values Drive Innovation

Writing Team: Dec 1, 2025 8:00:01 AM

You've spent twenty years asking the same fundamental question about your industry. The question persists not because you haven't found answers, but...

Business Professional services Leadership Values

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Professional service firms can differentiate by investing in continuous tool evaluation and innovation, becoming strategic partners rather than just execution providers.

3 min read

The R&D Advantage: How Service Firms Can Offer More Than Execution

Writing Team: Dec 1, 2025 7:59:59 AM

Most professional service engagements follow a predictable pattern.

Research Accounting Professional services

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Accounting firms lose IP and waste resources through poor AI vendor management. Learn how strategic governance prevents duplicative systems and protects your technology investments.

3 min read

When Technology Vendors Become Liabilities: The Hidden Cost of Poor AI Implementation Management

Writing Team: Nov 24, 2025 1:26:05 PM

The technology vendor showed up with impressive credentials and promised transformative results. Three months later, your firm is paying for...

Professional services AI Capabilities AI Adoption

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New AICPA Quality Management Standards require robust AI documentation protocols. Learn how audit practices must adapt their governance frameworks or risk compliance failures.

3 min read

AI Quality Management Standards Are Changing Things for Audit Practices

Writing Team: Nov 24, 2025 1:25:58 PM

The audit partner received the memo about new quality management standards and filed it under "compliance paperwork to review later." Three months...

Accounting Marketing Accounting AI Governance

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Accounting firms waste AI potential through departmental silos. Discover how centralized visibility and systematic implementation unlock firm-wide innovation and competitive advantage.

4 min read

From Silos to Systems: Building an Integrated AI Strategy That Actually Works

Writing Team: Nov 24, 2025 1:25:52 PM

The tax department discovered an AI tool that automated client correspondence. The audit team built custom workflows for document analysis. Marketing...

Professional services AI functions AI Governance AI technology

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Stop hiring before you automate. Learn why accounting firms should build automated systems first, then hire strategically with revenue generated from efficiency gains.

4 min read

The Automation-First Hiring Strategy: Why Your Next Team Member Might Not Be Human

Writing Team: Nov 24, 2025 1:25:47 PM

The managing partner sat in the interview, listening to the candidate's impressive credentials, mentally calculating salary, benefits, and overhead....

Professional services AI Jobs Automation

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Static ebooks gathering digital dust? Discover why interactive lead magnets like calculators and assessments are converting prospects while your 30-page PDF sits unread.

2 min read

The Rise of Interactive Lead Magnets in Professional Services Marketing

Writing Team: Nov 17, 2025 7:00:01 AM

Let's be honest: when was the last time you actually read a 30-page ebook you downloaded? I'll wait.

Content strategy Professional services Lead generation

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Generic marketing content won't cut it anymore. Learn how to build industry-specific marketing funnels with targeted tools that address real pain points and actually convert prospects.

3 min read

Building Industry-Specific Marketing Funnels

Writing Team: Nov 17, 2025 6:59:59 AM

Here's a fun exercise: go read your competitor's blog. Now read another one. And another.

Accounting Marketing Lead generation Funnel

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Learn how to train AI systems on your accounting firm's unique style, procedures, and methodologies. Step-by-step guide to creating AI outputs that match your firm's standards and voice.

8 min read

Training AI on Your Firm's Style and Procedures

Writing Team: Oct 27, 2025 8:00:02 AM

Generic AI outputs scream "this was written by ChatGPT." They use bland corporate language, follow predictable structures, and lack the specific...

AI Accounting Agentic AI AI Models

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Learn how accounting firms can build custom AI assistants for repetitive tasks like client communications, research, document review, and tax planning. Practical implementation guide for firm-specific automation.

6 min read

Creating Firm-Specific AI Assistants for Common Tasks

Writing Team: Oct 27, 2025 8:00:00 AM

Most accounting firms are using AI the hard way—copying and pasting into ChatGPT, rewriting prompts repeatedly, and getting generic outputs that...

Accounting Agentic AI Chatbot

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Construction accounting AI analyzes job costs in real-time, predicts project profitability, and identifies cost overruns before they compound. Learn practical implementation for contractor clients.

14 min read

AI for Construction Accounting: Job Cost Analysis and Prediction

Writing Team: Oct 20, 2025 7:59:59 AM

Your construction client calls frantically—the commercial build they thought was profitable is suddenly $47,000 over budget with two months...

AI Accounting AI technology

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Traditional SEO only captures half your potential clients. Learn why accounting firms need generative engine optimization strategies for ChatGPT, Perplexity, and Claude—and how to measure traffic you're currently missing.

7 min read

The Generative Engine Gap Accounting Firms Can't Ignore

Writing Team: Oct 13, 2025 8:00:00 AM

A $250 million professional services firm closed a $2.5 million deal last month. The client found them through ChatGPT. When the firm's marketing...

seo Accounting Marketing Generative AI

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Professional services firms publishing 5X daily are doubling traffic in 90 days using AI-assisted content production. Here's the workflow, calibration process, and editorial system that makes high-volume publishing sustainable without sacrificing quality.

9 min read

How Professional Services Firms Are Doubling Traffic in 90 Days

Writing Team: Oct 13, 2025 7:59:59 AM

We asked the marketing director a simple question: how often does your firm publish content? She answered immediately: "Twice a week, sometimes three...

seo GEO Accounting Marketing Website

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Once you've solved the SME bottleneck—through video interviews, AI assistance, bypassing unnecessary reviews, and aggressive repurposing—the entire content operation transforms.

6 min read

How to Scale Content When Your Subject Matter Experts Won't Participate

Writing Team: Oct 9, 2025 4:39:01 PM

The content sits in draft purgatory for six weeks. Marketing sends the third follow-up email: "Just need your quick review on this blog post about...

Operations Content strategy Professional services

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Most accounting firms' social media generates likes but zero leads. Here's why your culture-focused posts aren't converting—and the SME-driven framework that actually drives pipeline for professional services firms.

5 min read

Why Your Accounting Firm's Social Media Isn't Generating Leads (And How to Fix It)

Writing Team: Oct 9, 2025 4:33:15 PM

We watched a marketing director at a mid-sized accounting firm scroll through their social feed last week—clean graphics announcing new hires, team...

Social media Accounting Marketing Lead generation

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Discover 10 powerful AI document classification tools that automatically organize client files, streamline workflows, and boost productivity for businesses of all sizes.

6 min read

Smart Document Classification: AI Tools That Organize Client Files Automatically

Writing Team: Sep 22, 2025 8:00:00 AM

Manual document sorting drains productivity and creates compliance nightmares. AI-powered document classification tools now handle this tedious work...

Technology Professional services AI tools AI technology

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