Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

AI-assisted audit sampling combines statistical rigor with machine learning to optimize sample selection. Explore tools, compliance frameworks, and risk-based approaches that improve audit efficiency.

6 min read

AI-Assisted Audit Sampling: Statistical Accuracy with Machine Learning

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Auditors have been arguing about sample sizes since someone first decided examining every transaction was impractical. The traditional approach involves statistical formulas, risk tables, and professional judgment applied to populations you don't...

Accounting Professional services Statistics Machine Learning
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Automated compliance monitoring tracks regulatory changes across jurisdictions in real-time. Explore AI tools, alert systems, and implementation frameworks that keep accounting firms current.

6 min read

Automated Compliance Monitoring Using AI: Staying Current with Regulation Changes

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Tax codes change. Accounting standards evolve. State requirements diverge. Federal agencies issue guidance that contradicts last quarter's guidance....

Accounting AI tools AI Capabilities Compliance
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AI-powered OCR handles complex financial documents, not just receipts. Explore advanced extraction, multi-page processing, and integration workflows that actually work for accounting firms.

6 min read

AI-Powered OCR for Accounting: Beyond Simple Receipt Scanning

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:02 AM

We've all seen the receipt scanning demos. Point your phone at a crumpled Starbucks receipt, watch it magically extract $6.47 and categorize it as...

Professional services AI tools AI technology
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Voice-activated accounting transforms data entry from tedious typing to natural conversation. Discover platform strategies, accuracy frameworks, and hands-free workflows that actually work.

5 min read

Voice-Activated Accounting: Using AI Assistants for Data Entry

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

We've been training our fingers to do data entry since the 1980s while simultaneously developing AI that can understand natural language better than...

Data Agentic AI Chatbot Voice AI
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Discover why conservative industries avoid bold moves and how firms willing to break from the pack can establish market dominance and lasting competitive advantage.

4 min read

First-Mover Strategy in Conservative Industries

Picture of Writing Team Writing Team: Dec 8, 2025 8:00:01 AM

Watch what happens when new technology arrives in a traditional professional service industry.

Research Business Business deals
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Learn how professional service firms can introduce innovative offerings without alienating their traditional client base through strategic messaging and audience segmentation.

4 min read

Land and Expand: Preserving Traditional Revenue While Building Future Services

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

You've built something new. Something genuinely innovative that positions your firm for the next decade.

Business Growth Industry growth
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Professional service firms can amplify reach and credibility by building content partnerships with technology companies, leveraging startup marketing cycles for mutual visibility.

4 min read

Strategic Partnership as Content Strategy: Co-Creating Value with Technology Partners

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

Most professional service firms treat content marketing as a solo endeavor.

Content strategy Professional services Public relations
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Learn how professional service firms can develop authentic technology capabilities through experimentation and partnership rather than superficial marketing pivots.

3 min read

Beyond the Bandwagon: Building Genuine Tech Integration in Traditional Industries

Picture of Writing Team Writing Team: Dec 1, 2025 8:00:04 AM

There's a particular species of LinkedIn post that makes my teeth hurt.

Accounting Marketing Technology Accounting Professional services
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Discover how professional service firms can embrace innovation authentically by connecting new technology adoption to their founding principles rather than chasing trends.

2 min read

Professional Service Philosophy: How Core Values Drive Innovation

Picture of Writing Team Writing Team: Dec 1, 2025 8:00:01 AM

You've spent twenty years asking the same fundamental question about your industry. The question persists not because you haven't found answers, but...

Business Professional services Leadership Values
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Professional service firms can differentiate by investing in continuous tool evaluation and innovation, becoming strategic partners rather than just execution providers.

3 min read

The R&D Advantage: How Service Firms Can Offer More Than Execution

Picture of Writing Team Writing Team: Dec 1, 2025 7:59:59 AM

Most professional service engagements follow a predictable pattern.

Research Accounting Professional services
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Accounting firms lose IP and waste resources through poor AI vendor management. Learn how strategic governance prevents duplicative systems and protects your technology investments.

3 min read

When Technology Vendors Become Liabilities: The Hidden Cost of Poor AI Implementation Management

Picture of Writing Team Writing Team: Nov 24, 2025 1:26:05 PM

The technology vendor showed up with impressive credentials and promised transformative results. Three months later, your firm is paying for...

Professional services AI Capabilities AI Adoption
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New AICPA Quality Management Standards require robust AI documentation protocols. Learn how audit practices must adapt their governance frameworks or risk compliance failures.

3 min read

AI Quality Management Standards Are Changing Things for Audit Practices

Picture of Writing Team Writing Team: Nov 24, 2025 1:25:58 PM

The audit partner received the memo about new quality management standards and filed it under "compliance paperwork to review later." Three months...

Accounting Marketing Accounting AI Governance
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Accounting firms waste AI potential through departmental silos. Discover how centralized visibility and systematic implementation unlock firm-wide innovation and competitive advantage.

4 min read

From Silos to Systems: Building an Integrated AI Strategy That Actually Works

Picture of Writing Team Writing Team: Nov 24, 2025 1:25:52 PM

The tax department discovered an AI tool that automated client correspondence. The audit team built custom workflows for document analysis. Marketing...

Professional services AI functions AI Governance AI technology
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Stop hiring before you automate. Learn why accounting firms should build automated systems first, then hire strategically with revenue generated from efficiency gains.

4 min read

The Automation-First Hiring Strategy: Why Your Next Team Member Might Not Be Human

Picture of Writing Team Writing Team: Nov 24, 2025 1:25:47 PM

The managing partner sat in the interview, listening to the candidate's impressive credentials, mentally calculating salary, benefits, and overhead....

Professional services AI Jobs Automation
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Static ebooks gathering digital dust? Discover why interactive lead magnets like calculators and assessments are converting prospects while your 30-page PDF sits unread.

2 min read

The Rise of Interactive Lead Magnets in Professional Services Marketing

Picture of Writing Team Writing Team: Nov 17, 2025 7:00:01 AM

Let's be honest: when was the last time you actually read a 30-page ebook you downloaded? I'll wait.

Content strategy Professional services Lead generation
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Generic marketing content won't cut it anymore. Learn how to build industry-specific marketing funnels with targeted tools that address real pain points and actually convert prospects.

3 min read

Building Industry-Specific Marketing Funnels

Picture of Writing Team Writing Team: Nov 17, 2025 6:59:59 AM

Here's a fun exercise: go read your competitor's blog. Now read another one. And another.

Accounting Marketing Lead generation Funnel
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Learn how to train AI systems on your accounting firm's unique style, procedures, and methodologies. Step-by-step guide to creating AI outputs that match your firm's standards and voice.

8 min read

Training AI on Your Firm's Style and Procedures

Picture of Writing Team Writing Team: Oct 27, 2025 8:00:02 AM

Generic AI outputs scream "this was written by ChatGPT." They use bland corporate language, follow predictable structures, and lack the specific...

AI Accounting Agentic AI AI Models
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Learn how accounting firms can build custom AI assistants for repetitive tasks like client communications, research, document review, and tax planning. Practical implementation guide for firm-specific automation.

6 min read

Creating Firm-Specific AI Assistants for Common Tasks

Picture of Writing Team Writing Team: Oct 27, 2025 8:00:00 AM

Most accounting firms are using AI the hard way—copying and pasting into ChatGPT, rewriting prompts repeatedly, and getting generic outputs that...

Accounting Agentic AI Chatbot
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Construction accounting AI analyzes job costs in real-time, predicts project profitability, and identifies cost overruns before they compound. Learn practical implementation for contractor clients.

14 min read

AI for Construction Accounting: Job Cost Analysis and Prediction

Picture of Writing Team Writing Team: Oct 20, 2025 7:59:59 AM

Your construction client calls frantically—the commercial build they thought was profitable is suddenly $47,000 over budget with two months...

AI Accounting AI technology
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Traditional SEO only captures half your potential clients. Learn why accounting firms need generative engine optimization strategies for ChatGPT, Perplexity, and Claude—and how to measure traffic you're currently missing.

7 min read

The Generative Engine Gap Accounting Firms Can't Ignore

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

A $250 million professional services firm closed a $2.5 million deal last month. The client found them through ChatGPT. When the firm's marketing...

seo Accounting Marketing Generative AI
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