3 min read
Writing Team: Jul 21, 2025 8:00:00 AM
We measure what we can see, not what matters most. A client worth $500,000 in lifetime value might first encounter your firm through a LinkedIn article, engage via email, convert through a webinar, and refer three additional clients over five years....
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4 min read
Writing Team: Jul 21, 2025 8:00:00 AM
When someone asks their phone, "What happens if I get hurt at work but I was technically off the clock?" they're not seeking legal theory. They're...
4 min read
Writing Team: Jul 17, 2025 11:03:26 AM
Service firms face a fundamental challenge: prospects can't touch, test, or evaluate professional services before purchasing. Unlike physical...
4 min read
Writing Team: Jul 17, 2025 10:59:21 AM
Every accounting firm publishes tax law updates. Every partner writes about compliance deadlines. Every website features generic "insights" about...
6 min read
Writing Team: Jul 17, 2025 10:54:30 AM
Accounting firms spend millions on marketing with minimal understanding of what actually drives new client acquisition. A partner's networking lunch,...
6 min read
Writing Team: Jul 14, 2025 8:00:00 AM
Your biggest competitor just launched a service that mirrors your confidential strategic plan. They're pricing it 15% below your rates and using...
5 min read
Writing Team: Jul 14, 2025 8:00:00 AM
Your meticulously crafted client personas are lying to you. The "Tech Startup CEO" profile you built three years ago assumes Series A funding and...
5 min read
Writing Team: Jul 11, 2025 11:48:00 AM
Your biggest client just terminated their retainer. No warning signs. No gradual decline in engagement. One day they're your star relationship, the...
6 min read
Writing Team: Jul 11, 2025 11:23:49 AM
Your best clients are quietly planning their exit. Not because they're dissatisfied, but because their needs are shifting in ways you can't see until...
8 min read
Writing Team: Jul 7, 2025 8:00:00 AM
When psychologist Robert Zajonc first demonstrated the mere exposure effect in laboratory settings, he discovered something counterintuitive: people...
7 min read
Writing Team: Jul 7, 2025 8:00:00 AM
When Blake Oliver and David Leary started The Accounting Podcast, they had no grand ambitions to change the profession—they just wanted to geek out...
8 min read
Writing Team: Jun 30, 2025 4:24:09 PM
Most accounting firms treat webinars like digital sales pitches—30 minutes of feature presentations followed by desperate calls-to-action that leave...
5 min read
Writing Team: Jun 30, 2025 10:54:33 AM
Modern buyers make purchasing decisions long before they speak with sales teams. Gartner research reveals that customers complete 83% of their buying...
5 min read
Writing Team: Jun 30, 2025 10:49:02 AM
The partners at McKinsey didn't wake up one morning and decide to rebrand themselves as digital transformation experts. Their pivot from traditional...
5 min read
Writing Team: Jun 3, 2025 10:58:13 AM
We've all witnessed the same peculiar phenomenon: a client who readily spends $50,000 on office furniture will balk at a $15,000 consulting...
5 min read
Accounting Marketing Writing Team: Jun 3, 2025 10:54:17 AM
We're witnessing the most dramatic restructuring of the accounting profession in decades. As we move deeper into 2025, the statistics tell a stark...
3 min read
Writing Team: Jun 3, 2025 8:00:00 AM
Thomson Reuters just announced the future of legal practice, complete with AI agents that "plan, reason, act, and even react" to complete complex...
5 min read
Writing Team: May 26, 2025 3:04:32 PM
Your firm's marketing generates quality leads. Prospects express genuine interest during initial conversations. They seem ready to move forward with...
5 min read
Writing Team: May 26, 2025 3:00:36 PM
The conference room falls silent as your managing partner asks the question that keeps every professional services leader awake at night: "Why aren't...
6 min read
Writing Team: May 19, 2025 5:09:20 PM
Most professional services firms possess far more social proof than they effectively utilize. We've observed this pattern repeatedly: valuable client...
