6 min read
Your Role in AI Transformation: What Leadership, Managers, and Staff Must Do
Joy Youell: Dec 15, 2025 7:00:01 AM
The managing partner looked frustrated.
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Joy Youell: Dec 15, 2025 7:00:01 AM
4 min read
First-Mover Strategy in Conservative Industries
Writing Team: Dec 8, 2025 8:00:01 AM
Watch what happens when new technology arrives in a traditional professional service industry.
4 min read
Land and Expand: Preserving Traditional Revenue While Building Future Services
Writing Team: Dec 8, 2025 7:59:59 AM
You've built something new. Something genuinely innovative that positions your firm for the next decade.
4 min read
Strategic Partnership as Content Strategy: Co-Creating Value with Technology Partners
Writing Team: Dec 8, 2025 7:59:59 AM
Most professional service firms treat content marketing as a solo endeavor.
6 min read
The Mindset Shifts Required for AI Transformation in Professional Services
Joy Youell: Dec 8, 2025 7:00:01 AM
Language reveals everything.
7 min read
Where Is Your Firm Today? The Three-Dimensional AI Readiness Assessment
Joy Youell: Dec 8, 2025 7:00:00 AM
Every AI transformation conversation starts with the same question: "Where should we begin?"
6 min read
Defining Your AI Transformation Destination: Internal Goals vs. Client-Facing Value
Joy Youell: Dec 8, 2025 7:00:00 AM
Here's a conversation I have at least once a week:
3 min read
Beyond the Bandwagon: Building Genuine Tech Integration in Traditional Industries
Writing Team: Dec 1, 2025 8:00:04 AM
There's a particular species of LinkedIn post that makes my teeth hurt.
2 min read
Professional Service Philosophy: How Core Values Drive Innovation
Writing Team: Dec 1, 2025 8:00:01 AM
You've spent twenty years asking the same fundamental question about your industry. The question persists not because you haven't found answers, but...
3 min read
The R&D Advantage: How Service Firms Can Offer More Than Execution
Writing Team: Dec 1, 2025 7:59:59 AM
Most professional service engagements follow a predictable pattern.
4 min read
What Kills AI Initiatives: It's Not Technology, It's Culture
Joy Youell: Dec 1, 2025 7:00:02 AM
I can predict which AI initiatives will fail within the first hour of talking to a firm's leadership team.
5 min read
The Four Pillars of a Curious Culture for AI Adoption
Joy Youell: Dec 1, 2025 7:00:00 AM
Every firm says they want a culture of innovation. They put it in their values statements. They mention it in recruiting pitches. They talk about it...
3 min read
When Technology Vendors Become Liabilities: The Hidden Cost of Poor AI Implementation Management
Writing Team: Nov 24, 2025 1:26:05 PM
The technology vendor showed up with impressive credentials and promised transformative results. Three months later, your firm is paying for...
3 min read
AI Quality Management Standards Are Changing Things for Audit Practices
Writing Team: Nov 24, 2025 1:25:58 PM
The audit partner received the memo about new quality management standards and filed it under "compliance paperwork to review later." Three months...
4 min read
From Silos to Systems: Building an Integrated AI Strategy That Actually Works
Writing Team: Nov 24, 2025 1:25:52 PM
The tax department discovered an AI tool that automated client correspondence. The audit team built custom workflows for document analysis. Marketing...
4 min read
The Automation-First Hiring Strategy: Why Your Next Team Member Might Not Be Human
Writing Team: Nov 24, 2025 1:25:47 PM
The managing partner sat in the interview, listening to the candidate's impressive credentials, mentally calculating salary, benefits, and overhead....
6 min read
How to Build Curiosity in a Profession Built on Precision
Joy Youell: Nov 24, 2025 7:00:00 AM
I was in a partner meeting last month when someone said something that stopped the entire conversation cold.
4 min read
The Four Types of AI Resistance—And How to Address Each One
Joy Youell: Nov 24, 2025 7:00:00 AM
Here's what most leaders get wrong about resistance: they treat it like a single problem with a single solution.
7 min read
If All You're Planning For AI is Tech, you're Missing This...
Joy Youell: Nov 17, 2025 7:00:02 AM
I can tell within the first thirty minutes of an AI transformation planning session whether a firm is going to succeed or fail.
2 min read
The Rise of Interactive Lead Magnets in Professional Services Marketing
Writing Team: Nov 17, 2025 7:00:01 AM
Let's be honest: when was the last time you actually read a 30-page ebook you downloaded? I'll wait.