5 min read
Writing Team: Dec 22, 2025, 7:59:59 AM
We've been training our fingers to do data entry since the 1980s while simultaneously developing AI that can understand natural language better than most teenagers understand their parents. Accounting has been stuck in this weird loop where...
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6 min read
Joy Youell: Dec 15, 2025, 7:00:01 AM
The managing partner looked frustrated.
4 min read
Writing Team: Dec 8, 2025, 8:00:01 AM
Watch what happens when new technology arrives in a traditional professional service industry.
4 min read
Writing Team: Dec 8, 2025, 7:59:59 AM
You've built something new. Something genuinely innovative that positions your firm for the next decade.
4 min read
Writing Team: Dec 8, 2025, 7:59:59 AM
Most professional service firms treat content marketing as a solo endeavor.
6 min read
Joy Youell: Dec 8, 2025, 7:00:01 AM
Language reveals everything.
7 min read
Joy Youell: Dec 8, 2025, 7:00:00 AM
Every AI transformation conversation starts with the same question: "Where should we begin?"
6 min read
Joy Youell: Dec 8, 2025, 7:00:00 AM
Here's a conversation I have at least once a week:
3 min read
Writing Team: Dec 1, 2025, 8:00:04 AM
There's a particular species of LinkedIn post that makes my teeth hurt.
2 min read
Writing Team: Dec 1, 2025, 8:00:01 AM
You've spent twenty years asking the same fundamental question about your industry. The question persists not because you haven't found answers, but...
3 min read
Writing Team: Dec 1, 2025, 7:59:59 AM
Most professional service engagements follow a predictable pattern.
4 min read
Joy Youell: Dec 1, 2025, 7:00:02 AM
I can predict which AI initiatives will fail within the first hour of talking to a firm's leadership team.
5 min read
Joy Youell: Dec 1, 2025, 7:00:00 AM
Every firm says they want a culture of innovation. They put it in their values statements. They mention it in recruiting pitches. They talk about it...
3 min read
Writing Team: Nov 24, 2025, 1:26:05 PM
The technology vendor showed up with impressive credentials and promised transformative results. Three months later, your firm is paying for...
3 min read
Writing Team: Nov 24, 2025, 1:25:58 PM
The audit partner received the memo about new quality management standards and filed it under "compliance paperwork to review later." Three months...
4 min read
Writing Team: Nov 24, 2025, 1:25:52 PM
The tax department discovered an AI tool that automated client correspondence. The audit team built custom workflows for document analysis. Marketing...
4 min read
Writing Team: Nov 24, 2025, 1:25:47 PM
The managing partner sat in the interview, listening to the candidate's impressive credentials, mentally calculating salary, benefits, and overhead....
6 min read
Joy Youell: Nov 24, 2025, 7:00:00 AM
I was in a partner meeting last month when someone said something that stopped the entire conversation cold.
4 min read
Joy Youell: Nov 24, 2025, 7:00:00 AM
Here's what most leaders get wrong about resistance: they treat it like a single problem with a single solution.
7 min read
Joy Youell: Nov 17, 2025, 7:00:02 AM
I can tell within the first thirty minutes of an AI transformation planning session whether a firm is going to succeed or fail.