4 min read
Writing Team: Aug 5, 2025 8:08:57 PM
Your current content strategy is probably this: assign blog posts to junior staff who Google "small business tax tips," regurgitate the same advice every CPA firm publishes, and wonder why no one reads it. Meanwhile, your competitors are booking...
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3 min read
Writing Team: Jul 21, 2025 8:00:00 AM
We measure what we can see, not what matters most. A client worth $500,000 in lifetime value might first encounter your firm through a LinkedIn...
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4 min read
Writing Team: Jul 21, 2025 8:00:00 AM
When someone asks their phone, "What happens if I get hurt at work but I was technically off the clock?" they're not seeking legal theory. They're...
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4 min read
Writing Team: Jul 17, 2025 11:03:26 AM
Service firms face a fundamental challenge: prospects can't touch, test, or evaluate professional services before purchasing. Unlike physical...
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4 min read
Writing Team: Jul 17, 2025 10:59:21 AM
Every accounting firm publishes tax law updates. Every partner writes about compliance deadlines. Every website features generic "insights" about...
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6 min read
Writing Team: Jul 17, 2025 10:54:30 AM
Accounting firms spend millions on marketing with minimal understanding of what actually drives new client acquisition. A partner's networking lunch,...
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6 min read
Writing Team: Jul 14, 2025 8:00:00 AM
Your biggest competitor just launched a service that mirrors your confidential strategic plan. They're pricing it 15% below your rates and using...
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5 min read
Writing Team: Jul 14, 2025 8:00:00 AM
Your meticulously crafted client personas are lying to you. The "Tech Startup CEO" profile you built three years ago assumes Series A funding and...
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5 min read
Writing Team: Jul 11, 2025 11:48:00 AM
Your biggest client just terminated their retainer. No warning signs. No gradual decline in engagement. One day they're your star relationship, the...
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6 min read
Writing Team: Jul 11, 2025 11:23:49 AM
Your best clients are quietly planning their exit. Not because they're dissatisfied, but because their needs are shifting in ways you can't see until...
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8 min read
Writing Team: Jul 7, 2025 8:00:00 AM
When psychologist Robert Zajonc first demonstrated the mere exposure effect in laboratory settings, he discovered something counterintuitive: people...
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7 min read
Writing Team: Jul 7, 2025 8:00:00 AM
When Blake Oliver and David Leary started The Accounting Podcast, they had no grand ambitions to change the profession—they just wanted to geek out...
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8 min read
Writing Team: Jun 30, 2025 4:24:09 PM
Most accounting firms treat webinars like digital sales pitches—30 minutes of feature presentations followed by desperate calls-to-action that leave...
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5 min read
Writing Team: Jun 30, 2025 10:54:33 AM
Modern buyers make purchasing decisions long before they speak with sales teams. Gartner research reveals that customers complete 83% of their buying...
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5 min read
Writing Team: Jun 30, 2025 10:49:02 AM
The partners at McKinsey didn't wake up one morning and decide to rebrand themselves as digital transformation experts. Their pivot from traditional...
5 min read
Writing Team: Jun 3, 2025 10:58:13 AM
We've all witnessed the same peculiar phenomenon: a client who readily spends $50,000 on office furniture will balk at a $15,000 consulting...
5 min read
Accounting Marketing Writing Team: Jun 3, 2025 10:54:17 AM
We're witnessing the most dramatic restructuring of the accounting profession in decades. As we move deeper into 2025, the statistics tell a stark...
3 min read
Writing Team: Jun 3, 2025 8:00:00 AM
Thomson Reuters just announced the future of legal practice, complete with AI agents that "plan, reason, act, and even react" to complete complex...
5 min read
Writing Team: May 26, 2025 3:04:32 PM
Your firm's marketing generates quality leads. Prospects express genuine interest during initial conversations. They seem ready to move forward with...
5 min read
Writing Team: May 26, 2025 3:00:36 PM
The conference room falls silent as your managing partner asks the question that keeps every professional services leader awake at night: "Why aren't...