SAAS MARKETING Blog

Because this is its own animal.

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Systematic customer winback strategies for SaaS companies. 15 proven reverse onboarding tactics to re-engage churned customers and rebuild subscription relationships.

4 min read

Reverse Onboarding: How to Win Back Churned SaaS Customers

SaaS Writing Team: Jul 17, 2025 11:59:04 AM

Churned customers aren't lost prospects—they're informed critics who've experienced your product intimately and found it lacking. This knowledge makes them both your harshest judges and your most valuable potential advocates. The difference between...

SaaS marketing Churn prevention

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Build robust SaaS marketing attribution models using first-party data. Technical frameworks, calculations, and tools for post-cookie marketing measurement.

3 min read

SaaS Marketing Attribution in a Cookieless World

SaaS Writing Team: Jul 17, 2025 11:55:06 AM

Chrome's cookie deprecation affects 67% of global browser traffic. For SaaS companies relying on cross-domain tracking, this represents a fundamental...

Data SaaS marketing Attribution

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Master self-service purchasing optimization with conversion-focused design, friction reduction strategies, and buyer psychology insights that transform SaaS trial users into paying customers.

6 min read

Self-Service Purchasing Flows for SaaS Buyers

SaaS Writing Team: Jul 14, 2025 8:00:00 AM

Your self-service purchasing flow is hemorrhaging revenue. Prospects who've already decided to buy are abandoning their transactions at step 3 of...

Sales Buyer Journey

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Master event-triggered marketing automations that drive SaaS customer success through behavioral triggers, lifecycle optimization, and data-driven engagement strategies.

6 min read

Event-Triggered Marketing Automations for the SaaS Customer Lifecycle

SaaS Writing Team: Jul 14, 2025 8:00:00 AM

A prospect downloads your competitor comparison guide at 2:47 AM. Your automation system detects this high-intent behavior and triggers a...

SaaS marketing Event marketing

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Master buyer intent data to transform your SaaS marketing strategy with predictive lead scoring, optimized funnels, and data-driven targeting that drives revenue growth.

6 min read

Buyer Intent Data in SaaS

SaaS Writing Team: Jul 11, 2025 12:37:21 PM

Your marketing automation platform shows 500 leads this month, but only 12 became customers. Your sales team wastes hours calling prospects who...

Data SaaS marketing

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Discover how to integrate UX and marketing functions in SaaS organizations to create seamless user experiences that drive acquisition, retention, and expansion.

5 min read

User Experience as a Marketing Function

SaaS Writing Team: Jul 11, 2025 12:32:53 PM

Your marketing team promises effortless onboarding, but your signup flow requires 14 fields and three verification steps. Your content marketing...

SaaS marketing User Experience

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Learn proven tactics for balancing free value with premium incentives to maximize SaaS growth and revenue.

6 min read

Freemium Done Right: Conversion Strategies That Don't Cannibalize Paid Plans

SaaS Writing Team: May 26, 2025 3:12:24 PM

The freemium model seduces SaaS founders with promises of viral growth and massive user acquisition, but the reality often tells a different story....

SaaS marketing App marketing Customer experience

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