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The traditional linear sales funnel is dead. Modern buyers don't follow prescribed paths—they interact across multiple touchpoints simultaneously. Here's what that means for your go-to-market strategy.

5 min read

The Death of the Linear Funnel: Why Modern GTM Requires Multiple Simultaneous Motions

Picture of Ross Henderson Ross Henderson: Dec 22, 2025 7:59:59 AM

Traditional go-to-market strategies operate on the assumption of a relatively linear funnel. The expectation is that everyone goes through the sales process in this very prescriptive way, and you provide an experience for them that suits to that.

Funnel Go to Market
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Websites aren't just information repositories anymore. Discover why building community on your owned properties is the search strategy that will matter most in 2026.

4 min read

Your Website as Community: The Search Strategy Nobody's Talking About

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...

seo Website Community AI search
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AI search tracking is a black box, and the tools claiming to solve it aren't ready. Here's why personalization makes measurement nearly impossible—and what to do about it.

3 min read

Why AI Search Is (Currently) Impossible to Track

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

We've been talking about personalization and marketing for, like, twelve thousand million trillion years. We know how important it is, and how great...

seo Data AI tools AI search
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Companies use only 25-30% of their MarTech tools on average. HubSpot, Google Workspace, and AI are the biggest offenders. Here's what you're missing.

6 min read

You're Using $10K Martech Tools Like $10 Spreadsheets

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:17:49 AM

Here's a conversation I have at least once a month: A company shows me their tech stack. They're paying thousands for HubSpot. I ask what they're...

Technology Digital marketing AI technology Marketing technology
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MarTech tools grew 9% in 2025, reaching 15,000 solutions. But companies only use 25-30% of what they pay for. Here's how to fix your tech sprawl problem.

8 min read

Most Companies Are Wasting Their Stack

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:11:50 AM

I started my presentation this year by playing an AI-generated song I made with exactly two credits. It was terrible, but it perfectly summed up the...

Website Technology Marketing technology
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35% of Gen Z now use AI chatbots instead of Google, and 40% start from TikTok or Instagram. Here's what the generational search divide means for your marketing.

5 min read

Gen Z is Skipping Google: What the 35% Search Shift Means

Picture of Cassandra Mellen Cassandra Mellen: Dec 15, 2025 8:00:02 AM

At the start of the year, Google was dominant and AI was supplemental. That's no longer true—at least not for everyone.

Google Agentic AI AI search
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AI suddenly started giving outlines first, asking for approval, and bloating word counts. Reddit thinks it's deliberate. Here's what's actually happening with token usage

5 min read

Is AI Deliberately Inflating Word Counts to Charge You More?

Picture of Writing Team Writing Team: Dec 15, 2025 8:00:00 AM

There's a bunch of speculation on Reddit about this. The runaround of, like, when it's like "are you sure," and "approve this," and it gives outlines...

Chatbot Large language models AI technology
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AI killed delve, leverage, navigate, and dozens of other perfectly good words. Here's the growing graveyard of terms that now scream

5 min read

RIP to All the Words We Can't Use Anymore (Thanks, AI)

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:23:42 PM

I wanted to have a moment—a little RIP for all the words that we can't really use anymore without getting side-eye, like "was that AI?"

AI Copywriting AI content
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AI was supposed to lower content standards by flooding the market with cheap articles. Instead, it raised the bar. Here's why quality content is more valuable than ever

5 min read

AI Didn't Kill Quality Content—It Made It Non-Negotiable

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:15:41 PM

There's a misconception that AI makes it easier to create content, so quality standards will drop. The reality? They're rising.

Content strategy Copywriting AI content
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AI chatbot adoption surged 81% in 2025, fundamentally changing how people search and discover brands. Here's what shifted—and what your brand needs to do to stay visible.

5 min read

How AI and Chatbot Use Changed in 2025 (And What Brands Need to Do About It)

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:09:22 PM

At the start of the year, 81% of U.S. adults had used AI search tools in the past three months. By now, that number has only grown. And the way...

Research Business Chatbot
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