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Mobile shoppers need simple conversion paths, not beautiful design. Learn why streamlined landing pages outperform brand showcases during high-intent sales periods.

4 min read

Why Conversion Optimization Beats Design Every Time

Picture of Lauren Keller Lauren Keller: Oct 24, 2025 2:43:50 PM

I recently built what I thought was the perfect Black Friday landing page for a client. Clean layout. On-brand color palette. Clear call-to-action. Simple conversion language designed specifically for mobile shoppers.

Branding Sales Website Landing Page
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Stop creating content without distribution channels. Learn why modern content strategy requires SEO paired with owned distribution methods like social, email, or lead gen to drive real results.

3 min read

Why Your Content Strategy Needs Distribution Channels Before It Needs More Content

Picture of Joy Youell Joy Youell: Oct 24, 2025 2:40:14 PM

I've been thinking a lot lately about what it means to sell content in 2025. And honestly? Those beautiful 15-blog packages we used to offer don't...

Content strategy Digital marketing B2B Marketing
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Over-optimization kills SEO performance. Learn how semantic saturation, keyword stuffing, and excessive optimization damage rankings, readability, and conversion rates.

8 min read

Semantic Saturation: When Your SEO Content Becomes Too Optimized

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:02 AM

You've read the SEO guides. You've identified your target keywords. You've carefully woven those keywords into your content at the recommended...

seo Content strategy Keywords
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Strategic content timing directly impacts SEO performance. Learn how publication cadence, news cycles, and seasonality affect search rankings, indexing speed, and organic traffic growth.

7 min read

Timing Publications for Maximum SEO Impact

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:01 AM

You've optimized every meta tag, built quality backlinks, and crafted searcher-intent-perfect content. Congratulations. Now here's the uncomfortable...

seo GEO
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Master content timing with strategic publication cadence. Learn how news cycles, seasonality, and relevance windows shape audience engagement and content performance.

4 min read

Content Cadence: Timing Publications for Maximum Impact

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:00 AM

You've got brilliant content. Congratulations. Now here's the uncomfortable truth: publishing it at the wrong time is the digital equivalent of...

Content strategy Public relations
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Notion automations can eliminate hours of manual marketing tasks weekly. Here's how to set up workflows that actually work for content, campaigns, and team coordination.

6 min read

How to Use Notion Automations in Your Marketing Department

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

Your marketing team is drowning in manual tasks. Someone's updating spreadsheets. Someone else is sending status update emails. Another person is...

Technology AI technology
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See how strategic SEO helped a health & wellness ecommerce brand add 10,000+ monthly visitors in a typically slow season through systematic content and technical optimization.

5 min read

How We Helped a Health & Wellness Ecommerce Brand Drive 10,000+ New Monthly Visitors Through Strategic SEO

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

September wasn't supposed to be a good month. For most brands in this category, September is a transition period—traffic dips, sales soften,...

Health Tech Marketing Ecommerce
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Your marketing stack promised automation but delivers manual workarounds. Here's why teams waste 50+ hours monthly on

5 min read

The Automation Illusion—Why Your "Integrated" Marketing Stack Is Actually a Time Sink

Picture of Writing Team Writing Team: Oct 9, 2025 4:17:16 PM

Look, we need to talk about something nobody wants to admit. You know that marketing stack you spent six months selecting, three months implementing,...

Technology Automation
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Marketing teams waste 50+ hours monthly on tasks that should be automated. Learn why your

3 min read

When Your MarTech Stack Betrays You

Picture of Writing Team Writing Team: Oct 9, 2025 4:12:57 PM

We watched the demo. Nodded at the integration points. Signed the contract. The vendor promised seamless workflows, real-time data, automated...

Operations Technology AI technology
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Marketing leaders face an impossible choice: invest in upskilling existing teams or hire AI-native talent. Here's why the decision you make now will determine whether your organization survives the next 18 months.

7 min read

Train the Trainer or Fire the Team: The Leadership Dilemma in Marketing's AI Transition

Picture of Joy Youell Joy Youell: Oct 6, 2025 8:00:02 AM

There's a conversation happening in executive offices across the country that nobody wants to have out loud.

Marketing AI Leadership Thought Leadership Career
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