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Writing Team: Dec 3, 2024 5:11:00 PM
Micro-influencers, typically individuals with 10,000 to 100,000 followers on social media, are changing the landscape of marketing. Unlike mega-influencers, they maintain niche audiences with high engagement rates, fostering trust and authenticity....
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Writing Team: Dec 3, 2024 5:06:46 PM
Brand equity is the intangible value associated with a brand that makes it distinct and preferred by consumers. Measuring brand equity is essential...
3 min read
Writing Team: Nov 25, 2024 11:41:43 AM
A loyalty program isn’t just about rewarding repeat customers—it’s a strategic tool to foster long-term relationships, increase customer lifetime...
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Writing Team: Nov 25, 2024 11:35:40 AM
Establishing your brand as an industry leader is about more than being the best at what you do—it requires deliberate positioning, trust-building,...
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Writing Team: Nov 18, 2024 8:30:00 AM
Picture walking into your favorite coffee shop. That familiar aroma hits you, and suddenly you're flooded with feelings of comfort, warmth, and...
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Writing Team: Nov 18, 2024 8:30:00 AM
Brand audits are essential health checks for your business, offering critical insights into performance, perception, and potential. To demonstrate...
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Writing Team: Nov 13, 2024 11:57:39 AM
At Winsome Marketing, we believe lead generation is about more than capturing contacts—it’s about creating meaningful connections from the first...
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Writing Team: Nov 13, 2024 11:43:19 AM
In a recent webinar featuring insights from Katie Mouton, Senior Demand Gen Director at BPM, and Winsome Marketing’s team, including Ross Henderson,...
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Writing Team: Nov 13, 2024 11:26:28 AM
In a recent webinar featuring insights from key industry professionals, including Katie Mouton, Senior Demand Gen Director at BPM, Ross Henderson,...
4 min read
Writing Team: Nov 11, 2024 1:54:48 PM
Lead generation has evolved far beyond simply collecting contact information. The traditional approach of casting a wide net and hoping for the best...
