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35% of Gen Z now use AI chatbots instead of Google, and 40% start from TikTok or Instagram. Here's what the generational search divide means for your marketing.

5 min read

Gen Z is Skipping Google: What the 35% Search Shift Means

Cassandra Mellen: Dec 15, 2025 8:00:02 AM

At the start of the year, Google was dominant and AI was supplemental. That's no longer true—at least not for everyone.

Google Agentic AI AI search

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AI suddenly started giving outlines first, asking for approval, and bloating word counts. Reddit thinks it's deliberate. Here's what's actually happening with token usage

5 min read

Is AI Deliberately Inflating Word Counts to Charge You More?

Writing Team: Dec 15, 2025 8:00:00 AM

There's a bunch of speculation on Reddit about this. The runaround of, like, when it's like "are you sure," and "approve this," and it gives outlines...

Chatbot Large language models AI technology

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AI killed delve, leverage, navigate, and dozens of other perfectly good words. Here's the growing graveyard of terms that now scream

5 min read

RIP to All the Words We Can't Use Anymore (Thanks, AI)

Cassandra Mellen: Dec 14, 2025 4:23:42 PM

I wanted to have a moment—a little RIP for all the words that we can't really use anymore without getting side-eye, like "was that AI?"

AI Copywriting AI content

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AI was supposed to lower content standards by flooding the market with cheap articles. Instead, it raised the bar. Here's why quality content is more valuable than ever

5 min read

AI Didn't Kill Quality Content—It Made It Non-Negotiable

Cassandra Mellen: Dec 14, 2025 4:15:41 PM

There's a misconception that AI makes it easier to create content, so quality standards will drop. The reality? They're rising.

Content strategy Copywriting AI content

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5 min read

How AI and Chatbot Use Changed in 2025 (And What Brands Need to Do About It)

Cassandra Mellen: Dec 14, 2025 4:09:22 PM

At the start of the year, 81% of U.S. adults had used AI search tools in the past three months. By now, that number has only grown. And the way...

Research Business Chatbot

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AI automation promises efficiency, but most implementations fail. Here are the four critical prerequisites you need in place before investing in AI tools—or you'll waste time and money.

6 min read

The 4 Prerequisites to Success for AI Automation Implementation

Ross Henderson: Dec 14, 2025 3:43:28 PM

A lot of companies will go out there and say, "Okay, which AI tool am I gonna buy? How am I gonna use it?" They'll get way ahead of themselves and...

AI Automation AI Adoption

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Most companies are still using outdated go-to-market strategies from a decade ago. Here's the fundamental difference between traditional and modern GTM—and why it matters for your bottom line.

4 min read

Traditional vs. Modern Go-to-Market

Ross Henderson: Dec 14, 2025 3:39:11 PM

I'm going to start by getting on my soapbox: by and large, our clients don't have particularly strong go-to-market functions. Most of them are lower...

Sales Business Growth Go to Market

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