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A well-crafted knowledge base doesn’t just answer questions—it builds relationships, creates advocates, and generates revenue.

3 min read

Customer Service as Content Marketing

Picture of Writing Team Writing Team: Dec 17, 2024 6:37:52 PM

For expert marketers, the boundaries between marketing, customer service, and sales are increasingly blurring. These days, customer service content is not just a support tool—it’s a powerful asset for attracting, engaging, and converting audiences....

Marketing Content strategy
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The key isn't just identifying big spenders - it's understanding and nurturing those customers who create ripple effects throughout your entire ecosystem.

2 min read

Identifying High-Value Customers: Advanced Metrics

Picture of Writing Team Writing Team: Dec 17, 2024 5:09:13 PM

Looking at the latest McKinsey Digital Report, something striking emerges about customer value: The top 2% of customers drive nearly 30% of total...

Marketing Audience Customer retention
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The future of brand strategy isn't just about reaching Generation Alpha - it's about creating environments where they can actively participate in brand building.

4 min read

Building a Brand Strategy for Gen Alpha

Picture of Writing Team Writing Team: Dec 17, 2024 4:56:51 PM

Walk into any household with young children today and you'll witness something remarkable: a three-year-old confidently asking Alexa to play their...

Branding Marketing Audience
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The future of content strategy lies in creating environments where learning and doing become increasingly integrated.

2 min read

The Art and Science of Multi-Modal Content

Picture of Writing Team Writing Team: Dec 17, 2024 4:45:25 PM

Informational content has undergone a profound transformation over the past decade. What began as simple text-based documentation has evolved into...

Marketing Content strategy
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The future of content engagement lies not in individual pieces but in intelligent ecosystems that learn and evolve with user behavior.

3 min read

Content That Drives Long-Term Engagement

Picture of Writing Team Writing Team: Dec 17, 2024 3:43:49 PM

The future of content doesn't look like anything we've seen before. As I attended a recent enterprise marketing summit, a senior content strategist...

Content strategy Business
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Interactive content goes beyond static text and visuals; it invites users to participate, creating memorable, personalized experiences.

3 min read

How to Increase Website Engagement with Interactive Content

Picture of Writing Team Writing Team: Dec 17, 2024 3:36:50 PM

In the dynamic world of digital marketing, driving traffic to a website is only half the battle. The true challenge lies in captivating visitors and...

Content strategy Website
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Millennial parents value authenticity, convenience, and sustainability.

3 min read

Marketing to Millennial Parents: Key Insights and Tactics

Picture of Writing Team Writing Team: Dec 3, 2024 5:15:08 PM

Millennial parents, typically born between 1981 and 1996, are reshaping the parenting landscape with their unique values, priorities, and...

Marketing Childcare Marketing
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Discover how micro-influencers impact consumer behavior, build trust, and drive brand engagement.

2 min read

The Impact of Micro-Influencers on Consumer Behavior

Picture of Writing Team Writing Team: Dec 3, 2024 5:11:00 PM

Micro-influencers, typically individuals with 10,000 to 100,000 followers on social media, are changing the landscape of marketing. Unlike...

Social media Influencers Behavior
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By adopting these measurement techniques, businesses can make data-driven decision

2 min read

How to Measure Brand Equity and Why It Matters

Picture of Writing Team Writing Team: Dec 3, 2024 5:06:46 PM

Brand equity is the intangible value associated with a brand that makes it distinct and preferred by consumers. Measuring brand equity is essential...

Branding Business
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Create a loyalty program that works: strategies, innovative ideas, and tips to boost customer retention.

3 min read

How to Develop a Loyalty Program That Actually Works

Picture of Writing Team Writing Team: Nov 25, 2024 11:41:43 AM

A loyalty program isn’t just about rewarding repeat customers—it’s a strategic tool to foster long-term relationships, increase customer lifetime...

Business Customer retention
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