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By adopting these practices, consumers can make more confident decisions while avoiding the pitfalls of choice overload.

3 min read

The Paradox of Choice: How Too Many Options Affect Consumer Decision-Making

Picture of Writing Team Writing Team: Nov 5, 2024 4:43:30 PM

The paradox of choice, a term coined by psychologist Barry Schwartz, suggests that while freedom of choice is crucial for human happiness, an...

Sales Psychology
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pipeline

3 min read

How to Build a Sales Pipeline

Picture of Joy Youell Joy Youell: Jun 14, 2024 2:20:36 PM

Today, I want to walk you through how to build a sales pipeline. In other words, how do you build content that takes somebody from, let’s say, a cold...

How To Sales
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