AI in Marketing

A-Eye Spy: Daily Brief

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5 min read

Your Competitors Are Leaving Content Gaps Wide Open. Here's How to Find Them.

There's a particular kind of content opportunity that most brands miss entirely — not because it's hard to find, but because nobody stops to look. It's the question your buyer is asking that your competitors are too busy, too broad, or too unfocused...

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Apple Music is adding voluntary metadata tags to flag AI-generated music across artwork, tracks, lyrics, and video. It's opt-in and imperfect — and it still sets an important precedent for every creative industry.

2 min read

Apple Music Is Labeling AI Songs

Apple Music is rolling out transparency tags for AI-generated and AI-assisted music, and the most honest thing we can say about it is this: it's...

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GPT-5.4 is OpenAI's most capable model for professional work — combining reasoning, coding, and native computer use. Here's what it actually does and who it's genuinely built for.

3 min read

GPT-5.4 Is Here — And It's Built for the Office, Not the Chatbox

OpenAI just released GPT-5.4, and for once the positioning is unusually specific: this is a model designed for professional work. Not general...

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February's 92,000 job losses aren't AI's fault — they're the predictable result of companies deploying AI without judgment. The technology isn't the problem. The abdication of responsibility is.

2 min read

Don't Blame the AI For Layoffs: Blame the Companies That Handed It the Keys

92,000 jobs lost in February. Unemployment at 4.4%. And everyone's pointing at artificial intelligence like it showed up uninvited.

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OpenAI's ChatGPT checkout feature flopped — barely a dozen merchants signed up and users won't buy inside the chatbot. Here's what the pivot reveals about AI commerce, and what it means for marketers.

3 min read

ChatGPT Ends its In-Chat Checkout Feature

OpenAI built a checkout feature. Barely anyone used it. Now they're quietly handing commerce off to partners and calling it a strategy.

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New OpenAI research finds frontier AI models can't control their own reasoning traces — and that's actually a safety win. Here's what it means and why it won't stay true forever.

3 min read

AI Can't Hide Its Own Thinking — And That's Actually the Good News

OpenAI published research this week with a finding that sounds alarming on the surface but lands as something closer to reassuring: frontier AI...

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Anthropic's new labor market research finds no unemployment spike for AI-exposed workers yet — but hiring of young workers into those roles is already slowing. Here's what the data actually shows.

4 min read

What the Data Actually Says About AI and Jobs Right Now

Anthropic just published one of the more rigorous attempts to measure what AI is actually doing to the labor market — not what it might do, not what...

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Manufacturers double AI spending but can't scale past pilots. What marketing leaders can learn from this costly scaling crisis.

2 min read

Manufacturing's AI Pilot Purgatory: A Warning for Marketers

Manufacturing companies are doubling their AI investments while simultaneously getting stuck in what I call "pilot purgatory." They're throwing money...

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University of Northern Iowa adds AI majors. Here's what this education trend means for marketing teams looking to hire AI-savvy talent.

2 min read

AI Education Boom: What New University Majors Mean for Marketing

The University of Northern Iowa just announced two new AI majors, and if you're in marketing, you should be paying attention. This isn't just another...

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Google's Canvas in AI Mode lets users build live dashboards and tools directly inside Search. Here's what it means for marketers — and what it quietly gets wrong.

2 min read

Google Just Built a Whiteboard Inside Your Search Bar

Google's AI Mode now includes Canvas, a live workspace embedded directly in Search that lets you build documents, dashboards, and interactive tools...

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Google's new open-source Workspace CLI gives AI agents direct access to Gmail, Docs, Sheets, and more. Here's what it means for enterprise automation — and what marketers should actually do about it.

2 min read

Google Workspace Just Got a Command Line

Google quietly released a CLI for its entire Workspace suite — Gmail, Drive, Docs, Sheets, Calendar, Chat — and the implications for enterprise...

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Manufacturers are doubling AI spend but can't scale past pilots. Here's what marketing teams can learn from their scaling struggles and how to avoid the same trap.

2 min read

Why Manufacturing's AI Pilot Problem Is Marketing's Wake-Up Call

Manufacturers are throwing money at AI like it's 2019 and everyone's talking about "digital transformation" again. They've doubled their AI spending,...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS