AI in Marketing (15)

PwC surveyed 4,454 CEOs worldwide and found 56% are getting nothing from AI. The technology isn't broken. The leadership approach is. Here's what separates the 12% who are winning.

3 min read

PwC Survey Says Ai Isn't Benefitting Businesses, and Here's Why

Writing Team: Feb 25, 2026 8:00:00 AM

The world's largest consulting firm just surveyed 4,454 CEOs across 95 countries. More than half are getting zero return from their AI investments. The diagnosis isn't what Silicon Valley wants to hear.

Research AI functions AI Capabilities

ChatGPT just launched ads. Google says Gemini won't. Anthropic ran a Super Bowl spot saying Claude never will. The AI industry's business model war is now personal — and marketers are at the center of it.

2 min read

Gemini Isn't Going to Run Ads (Ok, Sure)

Writing Team: Feb 25, 2026 8:00:00 AM

ChatGPT has ads now. Google says Gemini won't. Anthropic bought a Super Bowl spot to make sure you knew Claude doesn't either. The business model...

Ads Gemini

New Anthropic research reveals AI models have a measurable

3 min read

Your AI Assistant Has a Persona — And It Can Slip

Writing Team: Feb 25, 2026 8:00:00 AM

Researchers just mapped the neural architecture of AI identity. What they found explains why chatbots sometimes go off the rails — and it's more...

Research Large language models

Learn how to use ChatGPT to analyze competitor keyword gaps, prioritize high-value SEO opportunities, and build a data-driven content strategy in minutes.

3 min read

How to Use ChatGPT for Competitor Keyword Gap Analysis

Joy Youell: Feb 25, 2026 8:00:00 AM

Most marketers know how to run a competitor keyword gap analysis.

seo Competitive Analysis ChatGPT Keywords

Learn how to track ChatGPT, Gemini, Claude, Copilot, and Perplexity traffic in GA4 by creating a custom Generative Engines channel group for cleaner reporting and better AI attribution.

2 min read

How to Track ChatGPT & AI Traffic in GA4 (Create a Generative Engines Channel Group)

Joy Youell: Feb 24, 2026 8:00:02 AM

If you’ve ever tried to measure traffic from ChatGPT, Gemini, Claude, Copilot, or Perplexity in Google Analytics 4, you know the drill:

GEO Generative AI AI search

AI companies are now fighting their battles at the ballot box. Anthropic's $20M bet on AI regulation and OpenAI's alliance with the deregulation crowd isn't just tech news — it's a preview of who decides the future of AI governance.

3 min read

Big Tech's AI Civil War Just Went Political

Writing Team: Feb 24, 2026 8:00:02 AM

The same companies building AI are now bankrolling the politicians who will regulate it. This is no longer a technology story. It's a power story.

OpenAI Politics AI Investment

OpenAI just revised its cash burn forecast upward by $111 billion, expecting to spend $665 billion by 2030. The numbers tell a story about AI economics that no one in the industry wants to say out loud.

2 min read

OpenAI Just Added $111B to its Cash Burn Forecast

Writing Team: Feb 24, 2026 8:00:02 AM

According to internal financial documents cited by The Information, OpenAI now projects cumulative cash burn of $665 billion through 2030 — roughly...

OpenAI AI Investment

Anthropic just launched Claude Code Security — an AI that finds vulnerabilities human teams have missed for decades. It's good news for defenders. It raises hard questions for everyone else.

2 min read

Claude Code Launches (and Finds 500 Bugs No One Was Looking For)

Writing Team: Feb 24, 2026 8:00:02 AM

Anthropic just released a security tool that scanned open-source codebases and found over 500 high-severity vulnerabilities — some of which had gone...

Cybersecurity Claude Coding

2 min read

Sam Altman Says AGI is "Pretty Close" and the World "Isn't Ready"

Writing Team: Feb 24, 2026 8:00:02 AM

The CEO of OpenAI just admitted that what's coming is "stressful and anxiety-inducing" — and then confirmed they're speeding up anyway.

OpenAI AI news

OpenAI is building a $200–$300 smart speaker with a camera, facial recognition, and the ability to watch your home and tell you when to sleep. Here's what it means for marketers — and for all of us.

2 min read

OpenAI Wants to Live in Your Living Room — Camera Included

Writing Team: Feb 24, 2026 8:00:00 AM

The AI company behind ChatGPT is building a smart speaker that watches you, listens to your conversations, and tells you when to go to bed. No,...

Ethics and AI OpenAI

Learn how to use Perplexity AI to uncover content gaps and white space opportunities between your company and competitors — and turn trend analysis into a strategic content roadmap.

3 min read

Use Perplexity AI to Find Content Gaps Between You and Your Competitors

Joy Youell: Feb 23, 2026 7:59:59 AM

Most competitive analysis focuses on one question:

Perplexity Competitive Analysis

Learn how to use AI to analyze your call transcripts for honest communication feedback. Improve leadership, clarity, and collaboration with this practical step-by-step guide.

3 min read

How to Use AI to Analyze Your Communication Style

Joy Youell: Feb 20, 2026 8:00:00 AM

Most professionals say they want feedback.

Leadership AI Capabilities Communication

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

AI in Marketing

A-Eye Spy: Daily Brief

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)