AI in Marketing

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SEC fined companies $400,000 for AI washing—false AI marketing claims. Learn why calling basic software

4 min read

AI Washing, AKA, Stop Calling Your Chatbot AI

Picture of Writing Team Writing Team: May 27, 2025 3:05:03 PM

Every earnings call sounds like a Silicon Valley fever dream. "AI-driven this," "machine learning-powered that," "neural network-enhanced the other thing." FactSet analysis shows S&P 500 companies are dropping "AI" mentions at rates far exceeding...

AI Ethics Ethics and AI Chatbot
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Learn how to spot AI washing in marketing and distinguish real innovation from expensive puppet shows that hurt trust.

3 min read

The Emperor's New AI: How to Spot Marketing's Latest Magic Trick

Picture of Writing Team Writing Team: May 27, 2025 2:59:02 PM

Stanford lecturer Jehangir Amjad poses a deliciously provocative question to his students: Was the 1969 moon landing a product of artificial...

AI Ethics AI Washing Ethics and AI
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AI marketing that actually works: How Unilever's digital twins cut costs 50% and double engagement rates. A rare case study in practical AI implementation.

3 min read

The Rare AI Win: Unilever's Digital Twins Actually Make Sense

Picture of Writing Team Writing Team: May 27, 2025 2:51:54 PM

We've seen enough AI marketing snake oil to fill a football stadium. Remember when everyone was convinced chatbots would replace human creativity and...

AI News Technology
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Google Jigsaw's civic AI tools like Sensemaker are creating genuine democratic engagement, but questions remain about tech solutions to social problems.

5 min read

Google Jigsaw's Civic AI Shows Both Promise and Pitfalls

Picture of Writing Team Writing Team: May 27, 2025 2:43:56 PM

While the tech world obsesses over AI chatbots and premium subscriptions, Google's Jigsaw division is quietly conducting one of the most interesting...

AI News Technology Google
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Mistral AI's €1 billion success story signals bright prospects for AI acquisitions despite market volatility.

4 min read

The Mistral Moment: Why European AI Offers Hope in a Volatile Market

Picture of Writing Team Writing Team: May 27, 2025 2:32:54 PM

While tech headlines obsess over AI's existential risks and pricing problems, a quieter revolution is unfolding in the acquisition and investment...

AI News Geotargeting
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Salesforce's $8 billion Informatica acquisition isn't innovation—it's expensive admission that their AI platform lacks basic data infrastructure.

3 min read

Salesforce's $8 Billion Band-Aid: The Informatica Deal

Picture of Writing Team Writing Team: May 27, 2025 1:29:34 PM

Salesforce's $8 billion acquisition of Informatica isn't a strategic triumph—it's the most expensive admission of failure in enterprise software...

AI News Technology
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From Studio Ghibli to Sarah Andersen, AI companies are stealing artists' work to train models without permission. Here's how tech giants turned creative theft into billion-dollar business models while artists fight back in court.

6 min read

The Great Art Heist: How AI Companies Built Empires on Creative Theft

Picture of Writing Team Writing Team: May 27, 2025 11:04:04 AM

Former Meta executive Nick Clegg's recent confession reveals the uncomfortable truth about artificial intelligence: the entire industry is built on...

Art AI Perspective
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Like the Industrial Revolution, AI is creating winners and losers

5 min read

AI's Premium Pricing = Tech's Broken Promises

Picture of Writing Team Writing Team: May 27, 2025 10:59:20 AM

History doesn't repeat, but it rhymes. Google's $250/month AI Ultra subscription isn't just another premium product launch—it's the digital...

AI Pricing Future
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Google's new AI Ultra subscription at $250/month signals the end of democratized AI access. Here's how premium AI pricing is creating digital inequality and market stratification that undermines tech's accessibility promises.

5 min read

The $250 Stratification: How Google AI Ultra Reveals the Coming AI Class Divide

Picture of Writing Team Writing Team: May 27, 2025 10:53:20 AM

Google's announcement of AI Ultra at $249.99 per month represents more than just another premium subscription tier—it's the smoking gun that reveals...

AI News Google Subscription models
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Here's a balanced look at the agentic era's potential and pitfalls for marketers and business leaders.

4 min read

The Agentic Era: Parsing Promise from Peril in Google's AI Business Model

Picture of Writing Team Writing Team: May 27, 2025 10:46:02 AM

Google's I/O 2025 presentation painted a compelling picture of the "agentic era"—a future where AI systems don't just respond to queries but...

AI News Agentic AI
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Here's why Gemini season has become a cautionary tale of tech hubris and the slow strangulation of the open web.

4 min read

Google's AI Fever Dream: How Gemini Season Became a Content Apocalypse

Picture of Writing Team Writing Team: May 27, 2025 10:38:24 AM

Sundar Pichai stood at Google I/O 2025 and declared "the season of Gemini begins," making an astrological reference that's more fitting than he...

AI seo Google Gemini
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AI model collapse isn't a distant threat—it's happening now. As models train on their own outputs, the quality death spiral has begun. Here's why the AI gravy train is about to derail.

4 min read

Why AI Model Collapse Signals the End of Our Gold Rush

Picture of Writing Team Writing Team: May 27, 2025 10:24:17 AM

The ancient Greeks gave us the Ouroboros—a snake eating its own tail, symbolizing eternal cycles and, more ominously, self-destruction. In 2025,...

AI Research Data Future
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