AI in Marketing (18)

Microsoft analyzed 200,000 real AI conversations to rank the 40 jobs most exposed to generative AI. Writers, sales reps, customer service, and PR specialists are all on the list. Here's what the data actually says — and what it doesn't.

2 min read

Microsoft Ranked the 40 Jobs Most Disrupted by AI

Writing Team: Feb 26, 2026 8:00:02 AM

This isn't a think-piece about the future. Microsoft analyzed 200,000 real conversations with its AI tools and built a ranked list of which jobs AI can already do most of the work for. Several of them are yours.

AI Jobs Microsoft

IBM just opened its internal AI consulting platform to enterprise clients. It's a direct response to the 56% of companies getting nothing from AI — and a signal about where the enterprise AI market is actually heading.

3 min read

IBM Just Admitted What Most Consultants Won't

Writing Team: Feb 26, 2026 8:00:01 AM

The company that's been selling AI transformation to enterprises for years just revealed it had to build its own internal playbook before it could...

AI news AI Adoption

Steam just clarified its AI disclosure rules: developers must flag AI content that players actually experience, not the behind-the-scenes tools that built it. It's a small policy update with large implications for how the industry thinks about AI transparency.

2 min read

Steam Updated Its AI Disclosure for Gamers

Writing Team: Feb 26, 2026 8:00:01 AM

Valve just quietly answered one of the messiest questions in AI disclosure: does it count if players never see it? Their answer is no — and it's a...

AI functions Gaming

Randstad surveyed 27,000 workers across 35 markets. 80% believe AI will change their daily work. Gen Z is the most worried. Job postings for

2 min read

A New Survey: Gen-Z is Most Worried About AI Taking Their Jobs

Writing Team: Feb 26, 2026 8:00:00 AM

The generation that grew up digital is the most worried about AI taking their jobs. That's not ironic — it's diagnostic.

Research AI Jobs Markets

Notion is quietly building toward becoming an AI automation operating system — with custom MCPs, computer use agents, and third-party integrations. Here's what's coming and why it matters for your team.

3 min read

Notion Is Building an AI Operating System

Writing Team: Feb 26, 2026 8:00:00 AM

Notion just revealed it's testing computer use agents, custom MCPs, and developer-built automation workers. This is no longer a notes app with some...

AI functions AI Capabilities Project Management

Learn how to track ChatGPT, Claude, Gemini, Perplexity, and Copilot traffic in GA4 by building acquisition-based segments to measure generative engine impact and website behavior.

2 min read

How to Build a GA4 Report to Track Generative Engine Traffic (ChatGPT, Claude, Gemini & More)

Joy Youell: Feb 25, 2026 8:00:02 AM

As marketers, we’re increasingly asking two big questions:

GEO Generative AI Google

3 min read

How to Use AI for Competitor Content Analysis

Joy Youell: Feb 25, 2026 8:00:01 AM

Competitor analysis is no longer just about pricing pages and product comparisons.

Gemini Perplexity Competitive Analysis ChatGPT

PwC surveyed 4,454 CEOs worldwide and found 56% are getting nothing from AI. The technology isn't broken. The leadership approach is. Here's what separates the 12% who are winning.

3 min read

PwC Survey Says Ai Isn't Benefitting Businesses, and Here's Why

Writing Team: Feb 25, 2026 8:00:00 AM

The world's largest consulting firm just surveyed 4,454 CEOs across 95 countries. More than half are getting zero return from their AI investments....

Research AI functions AI Capabilities

ChatGPT just launched ads. Google says Gemini won't. Anthropic ran a Super Bowl spot saying Claude never will. The AI industry's business model war is now personal — and marketers are at the center of it.

2 min read

Gemini Isn't Going to Run Ads (Ok, Sure)

Writing Team: Feb 25, 2026 8:00:00 AM

ChatGPT has ads now. Google says Gemini won't. Anthropic bought a Super Bowl spot to make sure you knew Claude doesn't either. The business model...

Ads Gemini

New Anthropic research reveals AI models have a measurable

3 min read

Your AI Assistant Has a Persona — And It Can Slip

Writing Team: Feb 25, 2026 8:00:00 AM

Researchers just mapped the neural architecture of AI identity. What they found explains why chatbots sometimes go off the rails — and it's more...

Research Large language models

Learn how to use ChatGPT to analyze competitor keyword gaps, prioritize high-value SEO opportunities, and build a data-driven content strategy in minutes.

3 min read

How to Use ChatGPT for Competitor Keyword Gap Analysis

Joy Youell: Feb 25, 2026 8:00:00 AM

Most marketers know how to run a competitor keyword gap analysis.

seo Competitive Analysis ChatGPT Keywords

Learn how to track ChatGPT, Gemini, Claude, Copilot, and Perplexity traffic in GA4 by creating a custom Generative Engines channel group for cleaner reporting and better AI attribution.

2 min read

How to Track ChatGPT & AI Traffic in GA4 (Create a Generative Engines Channel Group)

Joy Youell: Feb 24, 2026 8:00:02 AM

If you’ve ever tried to measure traffic from ChatGPT, Gemini, Claude, Copilot, or Perplexity in Google Analytics 4, you know the drill:

GEO Generative AI AI search

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

AI in Marketing

A-Eye Spy: Daily Brief

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)