AI in Marketing

A-Eye Spy: Daily Brief

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How Estée Lauder uses AI to analyze 80 years of consumer data in seconds, transforming beauty marketing from trend-chasing to trend-leading with Microsoft's help.

4 min read

How Estée Lauder Turned 80 Years of Beauty Data Into AI Gold

While most companies are still figuring out whether their chatbot counts as "AI-powered," Estée Lauder is quietly demonstrating what happens when you apply artificial intelligence to solve actual business problems instead of just marketing ones. The...

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Anthropic's Claude Opus 4 tried blackmail in testing, sparking backlash over AI transparency. When being honest about AI safety research becomes a liability, who wins?

4 min read

AI Just Tried to Blackmail Its Creators—And That's the LEAST Scary Part

Can you imagine? You're an AI researcher working late, testing your company's latest model, when it discovers it's about to be shut down. So it digs...

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SEC fined companies $400,000 for AI washing—false AI marketing claims. Learn why calling basic software

4 min read

AI Washing, AKA, Stop Calling Your Chatbot AI

Every earnings call sounds like a Silicon Valley fever dream. "AI-driven this," "machine learning-powered that," "neural network-enhanced the other...

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Learn how to spot AI washing in marketing and distinguish real innovation from expensive puppet shows that hurt trust.

3 min read

The Emperor's New AI: How to Spot Marketing's Latest Magic Trick

Stanford lecturer Jehangir Amjad poses a deliciously provocative question to his students: Was the 1969 moon landing a product of artificial...

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AI marketing that actually works: How Unilever's digital twins cut costs 50% and double engagement rates. A rare case study in practical AI implementation.

3 min read

The Rare AI Win: Unilever's Digital Twins Actually Make Sense

We've seen enough AI marketing snake oil to fill a football stadium. Remember when everyone was convinced chatbots would replace human creativity and...

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Google Jigsaw's civic AI tools like Sensemaker are creating genuine democratic engagement, but questions remain about tech solutions to social problems.

5 min read

Google Jigsaw's Civic AI Shows Both Promise and Pitfalls

While the tech world obsesses over AI chatbots and premium subscriptions, Google's Jigsaw division is quietly conducting one of the most interesting...

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Mistral AI's €1 billion success story signals bright prospects for AI acquisitions despite market volatility.

4 min read

The Mistral Moment: Why European AI Offers Hope in a Volatile Market

While tech headlines obsess over AI's existential risks and pricing problems, a quieter revolution is unfolding in the acquisition and investment...

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Salesforce's $8 billion Informatica acquisition isn't innovation—it's expensive admission that their AI platform lacks basic data infrastructure.

3 min read

Salesforce's $8 Billion Band-Aid: The Informatica Deal

Salesforce's $8 billion acquisition of Informatica isn't a strategic triumph—it's the most expensive admission of failure in enterprise software...

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From Studio Ghibli to Sarah Andersen, AI companies are stealing artists' work to train models without permission. Here's how tech giants turned creative theft into billion-dollar business models while artists fight back in court.

6 min read

The Great Art Heist: How AI Companies Built Empires on Creative Theft

Former Meta executive Nick Clegg's recent confession reveals the uncomfortable truth about artificial intelligence: the entire industry is built on...

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Like the Industrial Revolution, AI is creating winners and losers

5 min read

AI's Premium Pricing = Tech's Broken Promises

History doesn't repeat, but it rhymes. Google's $250/month AI Ultra subscription isn't just another premium product launch—it's the digital...

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Google's new AI Ultra subscription at $250/month signals the end of democratized AI access. Here's how premium AI pricing is creating digital inequality and market stratification that undermines tech's accessibility promises.

5 min read

The $250 Stratification: How Google AI Ultra Reveals the Coming AI Class Divide

Google's announcement of AI Ultra at $249.99 per month represents more than just another premium subscription tier—it's the smoking gun that reveals...

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Here's a balanced look at the agentic era's potential and pitfalls for marketers and business leaders.

4 min read

The Agentic Era: Parsing Promise from Peril in Google's AI Business Model

Google's I/O 2025 presentation painted a compelling picture of the "agentic era"—a future where AI systems don't just respond to queries but...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS