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Technology

AI initiatives don't fail because of technology—they fail because of gatekeepers. Here's why traditional IT leaders can't grasp AI implementation, and the strategy to get executive buy-in above the chokehold.

6 min read

The IT Gatekeeper Problem: Why Your AI Initiatives Are Stalling

Picture of Joy Youell Joy Youell: Dec 29, 2025 7:59:59 AM

One of the biggest barriers I've encountered when going in and doing any kind of AI implementation project is the fact that, by and large, the people...

Technology AI technology AI Security
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Companies use only 25-30% of their MarTech tools on average. HubSpot, Google Workspace, and AI are the biggest offenders. Here's what you're missing.

6 min read

You're Using $10K Martech Tools Like $10 Spreadsheets

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:17:49 AM

Here's a conversation I have at least once a month: A company shows me their tech stack. They're paying thousands for HubSpot. I ask what they're...

Technology Digital marketing AI technology Marketing technology
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MarTech tools grew 9% in 2025, reaching 15,000 solutions. But companies only use 25-30% of what they pay for. Here's how to fix your tech sprawl problem.

8 min read

Most Companies Are Wasting Their Stack

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:11:50 AM

I started my presentation this year by playing an AI-generated song I made with exactly two credits. It was terrible, but it perfectly summed up the...

Website Technology Marketing technology
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Notion automations can eliminate hours of manual marketing tasks weekly. Here's how to set up workflows that actually work for content, campaigns, and team coordination.

6 min read

How to Use Notion Automations in Your Marketing Department

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

Your marketing team is drowning in manual tasks. Someone's updating spreadsheets. Someone else is sending status update emails. Another person is...

Technology AI technology
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Your marketing stack promised automation but delivers manual workarounds. Here's why teams waste 50+ hours monthly on

5 min read

The Automation Illusion—Why Your "Integrated" Marketing Stack Is Actually a Time Sink

Picture of Writing Team Writing Team: Oct 9, 2025 4:17:16 PM

Look, we need to talk about something nobody wants to admit. You know that marketing stack you spent six months selecting, three months implementing,...

Technology Automation
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Marketing teams waste 50+ hours monthly on tasks that should be automated. Learn why your

3 min read

When Your MarTech Stack Betrays You

Picture of Writing Team Writing Team: Oct 9, 2025 4:12:57 PM

We watched the demo. Nodded at the integration points. Signed the contract. The vendor promised seamless workflows, real-time data, automated...

Operations Technology AI technology
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Ambient computing makes technology invisible—and traditional marketing obsolete. Learn how smart homes, wearables, and predictive AI create new marketing contexts where utility beats interruption, plus three strategies that actually work when screens disappear.

10 min read

Ambient Computing and Marketing: When Technology Becomes Invisible

Picture of Writing Team Writing Team: Oct 6, 2025 8:00:00 AM

The best technology disappears. It becomes so seamlessly integrated into our environment that we stop noticing it's there at all.

Marketing Technology AI technology
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3 min read

Marketing Technology That's All ABout Data

Picture of Writing Team Writing Team: Jan 22, 2025 5:35:36 PM

Let's talk through marketing technology and understand how each piece fits into the puzzle of data-driven marketing success.

Marketing AI Technology
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Learn how industry leaders like Netflix, Amazon, and Starbucks turn data into winning marketing strategies. Practical guide with real-world examples for data-driven marketing success.

3 min read

Turning Data Insights into Marketing Gold

Picture of Writing Team Writing Team: Jan 22, 2025 5:30:43 PM

This is where the rubber meets the road—where we transform all those carefully collected and analyzed data points into tangible, impactful marketing...

Data Technology
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Evaluating tech stack additions with a focus on business goals ensures that every new tool serves a purpose and contributes to the organization’s growth.

4 min read

Evaluating Tech Stack Additions Through the Lens of Business Goals

Picture of Writing Team Writing Team: Nov 11, 2024 1:43:52 PM

New tools and platforms are constantly emerging, each promising to improve efficiency, enhance data insights, or drive growth. Yet, with the...

Marketing Business Technology
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