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4 min read
Writing Team: Jul 30, 2024 7:21:47 PM
Consumers have more power and voice than ever before. Understanding how people feel about your brand is crucial. This comprehensive guide will delve into the world of brand sentiment, exploring what it is, why it matters, and how you can measure and...
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4 min read
Writing Team: Jul 30, 2024 7:01:54 PM
Your brand doesn't exist in a vacuum. Every mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation...
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12 min read
Writing Team: Jul 30, 2024 6:16:35 PM
A strong brand is more than just a nice-to-have—it's a necessity for business success. But what exactly is a brand strategy, and why is it so...
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4 min read
Writing Team: Jul 30, 2024 5:48:26 PM
Here are 3 case studies on the brand strategy behind a rock-solid, revenue-generating brand image.
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4 min read
Writing Team: Jul 30, 2024 5:47:58 PM
In the competitive business landscape, cutting through the noise requires a strong and positive brand image. Brand image is the customer’s perception...
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5 min read
Writing Team: Jul 30, 2024 5:41:49 PM
Understanding what makes your brand tick is all about knowing what consumers think about it. Here’s how today’s brand intelligence tools enable...
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3 min read
Writing Team: Jul 30, 2024 3:57:03 PM
Download your copy of the report here.
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4 min read
Writing Team: Jul 26, 2024 11:44:42 AM
Carl Jung's theory of archetypes has found a powerful application in brand marketing. By identifying your brand's archetype, you can create a more...
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2 min read
Writing Team: Jul 26, 2024 11:38:30 AM
Carl Jung’s archetypes are universal, inborn models of people, behaviors, and personalities that play a role in influencing human behavior. These...
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4 min read
Writing Team: Jul 26, 2024 11:33:50 AM
There’s just something about the brands we connect with. We have an affinity for them that’s hard to define. In some cases, it’s as if we know them....