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4 min read
Writing Team: Jul 30, 2024 5:47:58 PM
In the competitive business landscape, cutting through the noise requires a strong and positive brand image. Brand image is the customer’s perception of your brand based on their interactions and experiences with it. This article explores what brand...
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5 min read
Writing Team: Jul 30, 2024 5:41:49 PM
Understanding what makes your brand tick is all about knowing what consumers think about it. Here’s how today’s brand intelligence tools enable...
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3 min read
Writing Team: Jul 30, 2024 3:57:03 PM
Download your copy of the report here.
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4 min read
Writing Team: Jul 26, 2024 11:44:42 AM
Carl Jung's theory of archetypes has found a powerful application in brand marketing. By identifying your brand's archetype, you can create a more...
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2 min read
Writing Team: Jul 26, 2024 11:38:30 AM
Carl Jung’s archetypes are universal, inborn models of people, behaviors, and personalities that play a role in influencing human behavior. These...
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4 min read
Writing Team: Jul 26, 2024 11:33:50 AM
There’s just something about the brands we connect with. We have an affinity for them that’s hard to define. In some cases, it’s as if we know them....
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3 min read
Writing Team: Jul 26, 2024 10:27:36 AM
Once you've identified your brand's archetype, the next step is to effectively implement it across your marketing efforts. This process involves...
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9 min read
Writing Team: Jul 26, 2024 10:22:57 AM
Carl Gustav Jung, the renowned Swiss psychiatrist and psychoanalyst, developed the concept of archetypes as part of his analytical psychology theory....
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28 min read
Writing Team: Jul 25, 2024 5:02:03 PM
Staying ahead of the competition requires more than just a great product or service. It demands a deep understanding of your brand's position in the...
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9 min read
Writing Team: Jul 25, 2024 3:35:01 PM
In the bustling world of wellness and self-care, spas and med spas face fierce competition. From luxury resorts like the iconic Canyon Ranch to urban...