Writing Team

AI Copywriting

20 min read

AI Copywriting

In an era where content is king, artificial intelligence (AI) is revolutionizing the way we create, optimize, and distribute written material. AI copywriting, a technology that leverages machine learning and natural language processing to generate...

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Barry's guide blends science and strategy, offering practical tools to master storytelling in business.

2 min read

Book Review: The Strategy of Story by Nora Barry

In "The Strategy of Story: Why Story Works and How You Can Make It Work for You," Nora Barry presents a compelling exploration of storytelling as a...

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Explore Storr's science-backed guide to storytelling, blending psychology and writing craft for all authors.

1 min read

Book Review: The Science of Storytelling by Will Storr

In "The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better," Will Storr presents a compelling exploration of the art and...

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Pick an AI Content Tool

4 min read

Pick an AI Content Tool

Artificial intelligence has become an indispensable tool for content creators, marketers, and businesses alike. At Winsome Marketing, we've conducted...

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Perplexity versus ChatGPT

4 min read

Perplexity versus ChatGPT

Two prominent players have emerged as powerhouses in natural language processing and generation: Perplexity AI and ChatGPT. This comparison will...

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Content Strategy Agency: Winsome Marketing

2 min read

Content Strategy Agency: Winsome Marketing

Having great content isn't enough. To truly stand out and connect with your target audience, you need a comprehensive content strategy that weaves...

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B2B Content Marketing Strategy

3 min read

B2B Content Marketing Strategy

Unlike B2C marketing, B2B often involves longer conversion paths and multiple decision-makers, making it crucial to create content that addresses...

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Blog Content Strategy

2 min read

Blog Content Strategy

Creating a successful strategy involves more than just publishing random content. It requires a thoughtful approach that aligns with your business...

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Brand Content Strategy

2 min read

Brand Content Strategy

many organizations struggle to integrate their brand strategy with their content strategy effectively. This article explores the relationship between...

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Evergreen Content Strategy: Create Timeless Value

3 min read

Evergreen Content Strategy: Create Timeless Value

Trends come and go in the blink of an eye. One type of content that stands the test of time: evergreen content. This article will explore evergreen...

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