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Writing Team

AI revolutionizes branding: fonts, logos, graphics, messaging & content. Transform your brand identity now!

6 min read

AI for Branding

From generating visually striking logos to crafting compelling messaging, AI is revolutionizing every aspect of branding. This comprehensive guide explores the multifaceted applications of AI in branding, covering its impact on fonts, logos,...

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Learn how to track and manage brand mentions effectively to boost reputation and customer engagement.

4 min read

Brand Sentiment — What's Your Rep?

Consumers have more power and voice than ever before. Understanding how people feel about your brand is crucial. This comprehensive guide will delve...

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Learn how to find and track brand mentions to boost your reputation, manage crises, and stay competitive

4 min read

How to Find Brand Mentions

Your brand doesn't exist in a vacuum. Every mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation...

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Master brand strategy: Build a powerful identity. Expert tips, examples, trends. Elevate your brand now!

12 min read

Brand Strategy, the Winsome Way

A strong brand is more than just a nice-to-have—it's a necessity for business success. But what exactly is a brand strategy, and why is it so...

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Explore 3 brand image case studies: Paris Olympics, EdTutor's AI mascot, and Twitter's X rebrand. Key insights inside.

4 min read

Branding Strategy Case Studies

Here are 3 case studies on the brand strategy behind a rock-solid, revenue-generating brand image.

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Learn what brand image is, why it's important, and how to measure and enhance it for your business.

4 min read

The Power of Brand Image

In the competitive business landscape, cutting through the noise requires a strong and positive brand image. Brand image is the customer’s perception...

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Unlock the power of brand intelligence to enhance marketing strategies and build a stronger brand.

5 min read

Mastering Brand Intelligence

Understanding what makes your brand tick is all about knowing what consumers think about it. Here’s how today’s brand intelligence tools enable...

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2024 State of Marketing AI Report: Summary of Findings and Insights

3 min read

2024 State of Marketing AI Report: Summary of Findings and Insights

Download your copy of the report here.

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4 min read

Jungian Archetypes Test: What Jungian Archetype is Your Brand?

Carl Jung's theory of archetypes has found a powerful application in brand marketing. By identifying your brand's archetype, you can create a more...

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Carl Jung's Archetypes on Social Media

2 min read

Carl Jung's Archetypes on Social Media

Carl Jung’s archetypes are universal, inborn models of people, behaviors, and personalities that play a role in influencing human behavior. These...

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