4 min read
Writing Team: Jul 30, 2024 7:01:54 PM
Your brand doesn't exist in a vacuum. Every mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions, you can clearly see the difference...
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12 min read
Writing Team: Jul 30, 2024 6:16:35 PM
A strong brand is more than just a nice-to-have—it's a necessity for business success. But what exactly is a brand strategy, and why is it so...
4 min read
Writing Team: Jul 30, 2024 5:48:26 PM
Here are 3 case studies on the brand strategy behind a rock-solid, revenue-generating brand image.
4 min read
Writing Team: Jul 30, 2024 5:47:58 PM
In the competitive business landscape, cutting through the noise requires a strong and positive brand image. Brand image is the customer’s perception...
5 min read
Writing Team: Jul 30, 2024 5:41:49 PM
Understanding what makes your brand tick is all about knowing what consumers think about it. Here’s how today’s brand intelligence tools enable...
3 min read
Writing Team: Jul 30, 2024 3:57:03 PM
Download your copy of the report here.
4 min read
Writing Team: Jul 26, 2024 11:44:42 AM
Carl Jung's theory of archetypes has found a powerful application in brand marketing. By identifying your brand's archetype, you can create a more...
2 min read
Writing Team: Jul 26, 2024 11:38:30 AM
Carl Jung’s archetypes are universal, inborn models of people, behaviors, and personalities that play a role in influencing human behavior. These...
4 min read
Writing Team: Jul 26, 2024 11:33:50 AM
There’s just something about the brands we connect with. We have an affinity for them that’s hard to define. In some cases, it’s as if we know them....
3 min read
Writing Team: Jul 26, 2024 10:27:36 AM
Once you've identified your brand's archetype, the next step is to effectively implement it across your marketing efforts. This process involves...
