Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Marketing AI burns billions without proof of ROI. 67% of marketing execs can't quantify AI value. Here's why the measurement crisis is killing AI projects.

4 min read

The $50 Billion AI Waste: Why Most Marketing AI Projects Can't Prove Their Worth

Writing Team: May 28, 2025 8:00:00 AM

A damning new reality is emerging from corporate boardrooms: companies are burning through billions on AI initiatives that can't demonstrate measurable business impact. According to ML deployment expert Eric Siegel, author of "The AI Playbook," the...

Marketing AI Data ROI

Nvidia's May 28 earnings report arrives as the AI market teeters on the edge of collapse, with DeepSeek's $5.6M breakthrough exposing the trillion-dollar emperor's new clothes.

4 min read

How Nvidia's Earnings Could Pop the AI Bubble

Writing Team: May 27, 2025 4:52:08 PM

Nvidia reported earnings to a market that's finally starting to question whether the AI emperor has any clothes at all. And after DeepSeek's brutal...

AI News Market conditions

AI will create 170 million jobs by 2030 while displacing 92 million, delivering a net gain of 78 million opportunities. Why the AI job revolution is the best thing that could happen to your career.

4 min read

The Great AI Employment Lie: Nobody Knows What Comes Next

Writing Team: May 27, 2025 4:15:00 PM

While techno-optimists trumpet statistics about 170 million new jobs emerging by 2030, they're selling a fantasy. The harsh reality is that we have...

AI Technology Jobs Market conditions

Women start nearly half of new businesses in 2025, using GenAI to build companies focused on autonomy and sustainable growth rather than traditional VC-backed scaling.

4 min read

Female Founders And GenAI Are Rewriting Startup Culture

Writing Team: May 27, 2025 3:37:53 PM

The startup world has a new face, and it looks nothing like the hoodie-wearing, energy-drink-fueled stereotype we've been sold for decades. According...

AI Generative AI Startup

Healthcare AI is finally working: Mayo Clinic and Microsoft-Epic partnerships reduce physician

4 min read

AI That Thinks Like a Clinician

Writing Team: May 27, 2025 3:32:32 PM

Doctors don't just work during work hours—they work in their pajamas. After long shifts caring for patients, physicians spend another 86 minutes...

AI Health Health Tech Marketing

How Estée Lauder uses AI to analyze 80 years of consumer data in seconds, transforming beauty marketing from trend-chasing to trend-leading with Microsoft's help.

4 min read

How Estée Lauder Turned 80 Years of Beauty Data Into AI Gold

Writing Team: May 27, 2025 3:22:56 PM

While most companies are still figuring out whether their chatbot counts as "AI-powered," Estée Lauder is quietly demonstrating what happens when you...

Branding AI Data

Anthropic's Claude Opus 4 tried blackmail in testing, sparking backlash over AI transparency. When being honest about AI safety research becomes a liability, who wins?

4 min read

AI Just Tried to Blackmail Its Creators—And That's the LEAST Scary Part

Writing Team: May 27, 2025 3:14:45 PM

Can you imagine? You're an AI researcher working late, testing your company's latest model, when it discovers it's about to be shut down. So it digs...

AI Ethics Ethics and AI

SEC fined companies $400,000 for AI washing—false AI marketing claims. Learn why calling basic software

4 min read

AI Washing, AKA, Stop Calling Your Chatbot AI

Writing Team: May 27, 2025 3:05:03 PM

Every earnings call sounds like a Silicon Valley fever dream. "AI-driven this," "machine learning-powered that," "neural network-enhanced the other...

AI Ethics Ethics and AI Chatbot

Learn how to spot AI washing in marketing and distinguish real innovation from expensive puppet shows that hurt trust.

3 min read

The Emperor's New AI: How to Spot Marketing's Latest Magic Trick

Writing Team: May 27, 2025 2:59:02 PM

Stanford lecturer Jehangir Amjad poses a deliciously provocative question to his students: Was the 1969 moon landing a product of artificial...

AI Ethics AI Washing Ethics and AI

AI marketing that actually works: How Unilever's digital twins cut costs 50% and double engagement rates. A rare case study in practical AI implementation.

3 min read

The Rare AI Win: Unilever's Digital Twins Actually Make Sense

Writing Team: May 27, 2025 2:51:54 PM

We've seen enough AI marketing snake oil to fill a football stadium. Remember when everyone was convinced chatbots would replace human creativity and...

AI News Technology

Google Jigsaw's civic AI tools like Sensemaker are creating genuine democratic engagement, but questions remain about tech solutions to social problems.

5 min read

Google Jigsaw's Civic AI Shows Both Promise and Pitfalls

Writing Team: May 27, 2025 2:43:56 PM

While the tech world obsesses over AI chatbots and premium subscriptions, Google's Jigsaw division is quietly conducting one of the most interesting...

AI News Technology Google

Mistral AI's €1 billion success story signals bright prospects for AI acquisitions despite market volatility.

4 min read

The Mistral Moment: Why European AI Offers Hope in a Volatile Market

Writing Team: May 27, 2025 2:32:54 PM

While tech headlines obsess over AI's existential risks and pricing problems, a quieter revolution is unfolding in the acquisition and investment...

AI News Geotargeting

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS